學門類別
政大
哈佛
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- Snapchat’s Dilemma: Growth or Financial Sustainability
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Did I Just Cross the Line and Harass a Colleague?
- TNT Assignment: Financial Ratio Code Cracker
- Porsche Drive (A): Vehicle Subscription Strategy
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
-
Elite Hypermarket: The Puffs Predicament
This exercise details a significant service failure in 2021 at the in-house bakery of Elite Hypermarket, based in Goregaon, Mumbai, India, involving the accidental sale of puff pastries containing non-vegetarian filling to two strict vegetarian customers. The incident may provoke a social-media backlash and hence threatens to damage the hypermarket's reputation, prompting the store manager to quickly investigate and find solutions that will address the crisis and prevent similar situations in the future. Students will be challenged to apply service-management concepts to address customer grievances, improve operational processes, and communicate effectively with internal and external stakeholders. -
Satvic Foods: Attaining Competitive Advantage Through Brand Building
Founded in 2021, Satvic Foods (Satvic) was a company based in Ujjain, India, offering organic, herbal-based food products to a wide range of customers. After only two and a half years since its inception, Satvic had shown tremendous growth, making profits three times the amount of its original investment. Given the high demand for Satvic’s products in the wake of the COVID-19 pandemic, the business’s founder was planning to expand the business globally. However, to achieve international expansion, Satvic needed to develop an effective measure for dealing with cutthroat competition from several leading brands in the country. It also needed to elevate its branding and packaging for better recall in consumers’ minds. Finally, the company’s distribution network needed to be improved for attaining greater availability across markets.