When a business is growing fast, decisions can get lost in the fray - especially if it's unclear that a decision even needs to be made. People in the workplace bring recommendations to four audiences: a manager or top executive (those who approve a recommendation), and peers or a broader set of stakeholders (those who execute a recommendation). To sell an idea and get others to take action, you have to understand what your particular audience needs to hear.

This is an MIT Sloan Management Review article. Nancy Duarte and Garr Reynolds help world-renowned executives, politicians and thought leaders deliver stronger presentations. In a talk with MIT Sloan Management Review, they consider not how to make better presentations -their books handle that -but how to become a better manager by thinking more like a designer. They argue that managers and designers have to do many of the same things: embrace restraints, take risks, question everything and make sure that tools don't get in the way of ideas. And they reveal how design concepts such as hierarchy, balance, contrast, clear space and harmony are just as relevant to managers as they are to designers.