• Riiid: Scaling AI Educational Services Globally

    This article explores the definition and evolution of AI, its applications in education, and the role of AI, particularly in K-12 education. It discusses the founding of Riiid, an AI-driven educational technology company, and its journey in the education sector, with a focus on the TOEIC market in South Korea.
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  • From Imitation to Innovation: Zongshen Industrial Group (Abridged)

    Like other small shops based in Chongqing, China, Zongshen Industrial Group started by assembling motorcycles from "standard" parts. The quality of its early products was good enough for rural Chinese buyers, though wealthier consumers usually purchased premium Japanese-made models. Zongshen struggled to differentiate itself since its competitors assembled motorcycles using essentially the same parts. This case looks at its struggles and how it continued to grow and improve. This is a classic setting for disruptive innovation, and the case offers insight into the mechanisms.
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  • Velong: Rethinking "Made in China"

    Velong is a supplier of kitchen equipment and backyard grills for major global brands and store brands of large western retailers. In light of the COVID-related disruptions to the global supply chains, and the evolving trade tensions between China and the Western countries, Velong's global customers were pressuring the company to move 30% of its manufacturing from China to other locations. Velong was considering a number of countries to shift its manufacturing-India, Vietnam, Turkey and Mexico. At present, none of these countries seem to be able to match the cost structure and manufacturing quality that the company is able to achieve in China. Velongs co-founders, Jacob Rothman and Iven Chen, need to decide soon how to formulate a strategy to deal with the challenge.
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  • Talent@Tencent

    On November 11, 2016, Xi Dan, Senior Vice President of Tencent, and Ma Yongwu, Dean of Tencent Academy, were discussing how Tencent could develop new capabilities to sustain its growth miracle and entry into new technologies, expansion into B2B businesses, and internationalization.
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  • Ping An: Pioneering the New Model of "Technology-driven Finance"

    In mid-December 2018, Peter Ma, Chairman and CEO of Ping An Insurance (Group) Company of China, Ltd. was considering whether the company should grow a fifth ecosystem of Smart City Services. Established in 1988, Ping An was one of the top 10 global financial institutions in terms of market capitalization with 342, 550 employees and nearly 1.4 million sales agents. Under Ma's leadership, Ping An was transforming from a traditional financial institution to a leading global technology-powered personal financial services group. In recent years it executed a strategy of "Finance+Ecosystem" by leveraging three frontier technologies-AI, blockchain, and cloud technology-to develop four ecosystems: Financial Services, Healthcare, Automobile Services and Real Estate Services. Smart City Services, with its business potential and social impact, had become an attractive new opportunity for Ping An to leverage its technology expertise and business experience while gaining new traffic for the other four ecosystems. Ma wondered: How important would this new ecosystem be strategically for the future of Ping An? If Ping An decided to go after this market, how should Ping An differentiate itself from competitors?
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  • New Hope Liuhe: Building an Integrated Agri-Food Business

    In October 2018, LIU Chang (Angela), chairman of Beijing-based New Hope Liuhe (NHL), was considering the strategy of the firm. With $9 billion in sales and a presence in nearly 20 countries, NHL was China's largest animal feed producer and a major pork and poultry producer and processor. The firm also marketed a range of food products to consumers. This case describes NHL's entrepreneurial beginnings, growth, and recent efforts to transform from a feed producer into an integrated agri-food company with an active presence throughout the chicken, duck, and pig value chains. Considerable context is provided on the structure and evolution of these livestock industries in China, the food processing industry, and important issues such as food safety. This background is helpful in enabling students to assess NHL's evolution in scale and scope and consider what (if any) changes should be made to the firm's strategy in the context of this critically important market.
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  • Yunnan Baiyao: Transforming a Chinese State-Owned Enterprise

    This case tells the story of how Wang Minghui, Chairman of Yunnan Baiyao Group since 1999, transformed a single-product traditional Chinese medicine (TCM) state-owned enterprise (SOE) into a major diversified consumer health player in China's highly competitive fast-moving consumer goods market. The case also traces the development of the company from a private business to an state-owned enterprise (SOE) and then to a SOE under mixed state-private ownership.
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  • Haier: Incubating Entrepreneurs in a Chinese Giant

    CEO Zhang Ruimin must plan how to accelerate the growth of self-managed micro-enterprises. Platforms were Haier's business platforms operating in five major sectors: white goods transformation, investment and incubation, financial holdings, real estate, and cultural industry. Platform owners incubated micro-enterprises on their platforms with the resources Haier had, but they were not the supervisors of micro-enterprises. His goal was to tear down the walls between the organization, shortening the time the company took to respond to users' needs, with the ultimate goal of "zero distance" between employees and users. Haier had engaged in a series of organizational changes since 2005, the most recent of which started in 2012. His latest experimentation was turning Haier into a platform for entrepreneurship. Employees and those outside Haier could set up micro-enterprises on Haier's platforms. Zhang thought Haier was on the right track, but the model had to prove itself in practice. He set a timetable: the micro-enterprises must reach the tipping point by September 20, 2018, which meant the micro-enterprise would have become a platform to which all resource providers would flock and stay loyal. There was no precedent of transformation like this anywhere. Would Haier succeed? What could Haier do to push the micro-enterprises to get to the tipping point?
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  • Huawei: How Can We Lead the Way?

    On September 12, 2017, just as Apple's Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei's Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei's smartphone business. Established in 1987, Huawei was the largest telecom equipment company in the world. Huawei established the CBG in 2012 to focus on Huawei-branded smartphone models, and within five years had risen to be the No. 3 player in the market in terms of shipments; next only to Apple and Samsung. As they finished watching Cook's presentation, Yu and Cheung thought about the Mate 10 series, Huawei's most advanced smartphone that would be launched on October 16, 2017 in Germany. The new models would include Huawei's proprietary Kirin 970 chipset, which boasted having the world's first artificial intelligence (AI) mobile processor. They had to decide how to position, communicate and price the new phones. Yet beyond these near term decisions, a major challenge facing Huawei was how to make good on Yu's bold vision to overtake Apple and Samsung in market share within three to five years, while maintaining healthy profits. This task seemed particularly daunting given the difficulties the company had encountered in penetrating the lucrative US market. What would it take for Huawei to be the number 1 smartphone brand globally?
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  • Wenzhou Kangning Hospital: Changing Mental Healthcare in China

    The city of Wenzhou in the Province of Zhejiang, long known in China for entrepreneurship, now hosts the country's largest privately owned mental health hospital group. This case traces the development of Wenzhou Kangning Hospital Co, Ltd. from founding to just before its initial public offering to illustrate the extraordinary entrepreneurship happening in China's healthcare space. It highlights the challenges of China's mental health sector and the means company founder Guan Weili employed to address some of them. How will the hospital grow in the future?
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  • Wenzhou Kangning Hospital: Changing Mental Healthcare in China (B)

    This case updates Wenzhou Kangning Hospital Co, Ltd.'s activities since its IPO in late 2015, focusing on its strategy and growth since the IPO and challenges for the future.
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  • Data-driven Manufacturing: The Kutesmart System

    The data-driven manufacturing system at this Chinese bespoke mens' suit manufacturer illustrates the use of information technology to support mass customization in a largely manual production environment. It contrasts sharply with some of the Industrie 4.0 automation-heavy approaches taken in some Western companies. Thus the case seeks to unpack the essence of a data-driven mass customization approach that is more suited to small and medium enterprises.
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  • Ant Financial (A)

    Headquartered in Hangzhou (China), Ant Financial has grown into a fintech "Unicorn." The fintech empire that the company established spanned verticals such as mobile and online payment (Alipay), money market fund (Yu'e Bao), wealth management (Ant Fortune), digital-only banking (MYbank), credit scoring (Zhima Credit ), and consumer credit portal (Ant Credit Pay) among others. After another sales record during the 2016 11.11 Global Shopping Festival along with Alibaba, Long Chen, Chief Strategy Officer of Ant Financial was contemplating the various opportunities and challenges associated with the firm's international expansion, inclusive finance in rural regions, and regulatory uncertainties.
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  • Yili Group: Building a Global Dairy Company

    From its humble beginnings as a local Chinese dairy company, the Inner Mongolia Yili Group has become one of the largest dairy companies in the world. To achieve this Yili has aggressively expanded its footprint overseas including building the world's largest integrated dairy production base in New Zealand and forming R&D partnerships in Europe and North America. As the company continues its growth in the context of a slowing Chinese economy, how can Yili integrate its now global resources and supply chain to meet local market needs and become a top five global dairy company in the process?
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  • Agricultural Revolution without a Land Revolution: the Megafarms of CP Group

    This case describes the megafarm model launched by the CP group as part of their efforts to ensure the safety and quality of their supply chain of agricultural products (particularly, eggs) in China while also promoting the welfare of Chinese farmers. This model was developed in close partnership with the local government, and received financing support from a local bank. The case asks students to discuss the potential for scaling this model across China.
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  • CunCunLe: Empowering China's Rural Villages

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  • CreditEase: Taking Inclusive Finance Online

    The world's largest peer-to-peer (P2P) lender annually disbursing over a million loans totaling $10 billion, China's CreditEase, must decide whether to IPO in the NYSE its online lending platform, Yirendai, before the year-end window closes in 2015. Yirendai sought to capture its customers and make virtually instantaneous credit decisions online. CreditEase's commercial success makes funding Yirendai's growth not an issue. P2P lending in China, after explosive growth followed by notorious frauds, is increasingly controversial. On the way to becoming a global example of financial inclusion, as a result of its original business model, CreditEase also pioneered and became a leader in the wealth management industry in China, serving the country's new mass affluent and high net worth families. With so many options, how should Ning Tang, founder and CEO, chart the future strategic direction of CreditEase?
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  • Huaxia: Building a U.S.-Style Dairy in China

    In 2015, Charles Shao, chairman of Huaxia, considered the alternatives to ensure sustainable growth of Huaxia and rebuild the overall health of China's dairy industry. He came to China in 2004 and set up Huaxia dairy farm with the goal to build a world-class dairy farm in China. In 2015, Huaxia had three farms in operation with about 20,000 cows (including 7,200 milking cows) and daily production of 220 tons of raw milk. It sold most of its raw milk to top dairy brands in China while selling a small volume of dairy products under its own premium brand Wondermilk. Besides running his own dairy farms, he had been providing free training in dairy farm management to industry peers, developing a milk-traceability system, and set up a consulting firm to offer dairy management services. Should he continue to invest in these initiatives that benefitted the whole industry or focus resources on growing his own business?
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  • Whirlpool Corp.: Structuring the Deal to Acquire Hefei Rongshida Sanyo Electric Company

    Ian Lee, Whirlpool's VP for North Asia, had been negotiating a possible acquisition with Jackie Jin, the chairman of a leading Chinese appliance manufacturer named Hefei Rongshida Sanyo Electric Company (Hefei Sanyo), for almost six months when suddenly Hefei Sanyo's stock price jumped 25% in the first two weeks of May 2013. The sudden price increase not only increased the likely acquisition price for an ownership stake in Hefei Sanyo, but also meant that Whirlpool had lost the luxury of both time and secrecy. Lee had to quickly decide how to structure a deal that enabled Whirlpool to acquire controlling ownership position (>50%) in the state-owned enterprise (SOE)-something that had not been done before; how much to pay for the stake; and how to ensure commercial, regulatory, and political approval for the deal.
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  • China Lodging Group (B)

    Supplement to case 116004. This case study explores the challenges of aligning middle management interests with company goals as a company navigates rapid growth in a dynamic industry. China Lodging Group, a Chinese hotel chain that opened about 2,000 hotels during its first decade in business, uses Balanced Scorecard (BSC) metrics to promote both consistency of service and an entrepreneurial attitude amongst hotel managers. The company needs to encourage its managers to operate according to company-level values and goals, without gaming the BSC metrics for short term rewards or without focusing exclusively on local, narrow results. This case illustrates how executive teams can develop incentive systems that increase managers' sense of ownership and commitment to company values and goals.
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