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AskTheDoctor.com (A)
This case describes AskTheDoctor.com, a web site that allows users to ask medical doctors questions for free, and the challenges facing its founders in 2010. While AskTheDoctor.com has exhibited steady growth since its inception in 2005, the owners are uncertain about the future of the site and where to take it next. One partner is keen on selling the company, while the other wants to develop a partnership with a technology firm. Students can evaluate these options from a variety of perspectives. The case also addresses the distinct differences between the actions underlying entrepreneurial discovery and entrepreneurial creation. -
AskTheDoctor.com (B)
This case describes AskTheDoctor.com, a web site that allows users to ask medical doctors questions for free, and the challenges facing its founders in 2010. While AskTheDoctor.com has exhibited steady growth since its inception in 2005, the owners are uncertain about the future of the site and where to take it next. One partner is keen on selling the company, while the other wants to develop a partnership with a technology firm. Students can evaluate these options from a variety of perspectives. The case also addresses the distinct differences between the actions underlying entrepreneurial discovery and entrepreneurial creation.