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Satvic Foods: Attaining Competitive Advantage Through Brand Building
Founded in 2021, Satvic Foods (Satvic) was a company based in Ujjain, India, offering organic, herbal-based food products to a wide range of customers. After only two and a half years since its inception, Satvic had shown tremendous growth, making profits three times the amount of its original investment. Given the high demand for Satvic’s products in the wake of the COVID-19 pandemic, the business’s founder was planning to expand the business globally. However, to achieve international expansion, Satvic needed to develop an effective measure for dealing with cutthroat competition from several leading brands in the country. It also needed to elevate its branding and packaging for better recall in consumers’ minds. Finally, the company’s distribution network needed to be improved for attaining greater availability across markets.