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Xiaohongshu: E-Commerce Challenges and Strategies
<div style="font-size: 0.95em; line-height: 1.4;"><p align="justify">Founded in 2013, Xiaohongshu had evolved from an online shopping guide into a major app. By August 2023, the platform had introduced the “buyer era,” marking a pivotal shift in its business strategy. Xiaohongshu integrated influencer and merchant operations into a unified department to enhance efficiency and strengthen the link between content creation and e-commerce. It needed to determine whether a commission-based buyer model could transition the platform from influencer-driven live e-commerce to a model where professional buyers would curate and present products directly to consumers. This strategic move required careful evaluation to ensure alignment with the platform’s core strengths. -
JD: E-invoice with Blockchain
Jingdong (JD), the leading innovation-driven e-commerce company and retail infrastructure service provider in China, had rapidly expanded its enterprise procurement market. In the process, however, it faced major issues related to poor customer experience, the high cost of risk control for the value-added tax (VAT), and inefficient invoice management. In early 2018, JD (the supplier of invoices) collaborated with the China Pacific Insurance (Group) Company Ltd. (the receiver of invoices) to launch China’s first electronic VAT special invoice, using blockchain technology to resolve traditional issues associated with paper invoices in the reconciliation of accounts and payments. In the process of developing the electronic VAT special invoice, the president of JD’s enterprise business department, considered how to meet the demands of companies and taxation agencies in a safe, confidential, convenient, easy-to-use, and low-cost manner. What potential challenges might JD face in promoting of its electronic VAT special invoices?