• Chipmaking in the Desert: Taiwan Semiconductor Manufacturing Company's Global Expansion

    On December 6, 2022, in Phoenix, Arizona, Taiwan Semiconductor Manufacturing Company (TSMC) Executive Chairman Mark Liu outlined the company's ambitious plans to invest $40 billion to build semiconductor manufacturing plants in Phoenix. The event also celebrated the passing of The Creating Helpful Incentives to Produce Semiconductors and Science Act of 2022 (CHIPS and Science Act), which aimed to inject $280 billion in financial subsidies and incentives to boost domestic manufacturing of advanced semiconductors in the US and increase production capacity. As Mark Liu stared out at the desert and the soon-to-be TSMC plant, he wondered if the decision to move to the US was driven by geopolitics or business opportunity. Could the US create a credible and robust domestic manufacturing ecosystem? Time would tell whether the CHIPS Act would yield long-term results or if it was too late for the US to regain its dominance in the semiconductor industry.
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  • NIO: A Chinese EV Company's Global Strategy

    Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium "smart" EVs. Its mission was to "shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021, Founder William Li shared plans for the company to expand to 25 different countries and regions by 2025, including the automobile juggernaut nation of Germany. Would users in other markets and cultures embrace his user enterprise and high-touch model? NIO faced tough competition ahead in the race for EV supremacy.
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  • Uber in China (C): The Cost of Success for Didi

    On June 30, 2021, ride-hailing giant Didi Chuxing (Didi) raised $4.4 billion in its initial public offering (IPO) on the New York Stock Exchange (NYSE), the largest IPO of a Chinese company listed on an American exchange since Alibaba raised $25 billion in 2014. Celebration was short-lived. Two days after its IPO, the Cyberspace Administration of China (CAC), a government agency that regulates China's internet platforms, launched a national security probe into Didi's network security and ordered a comprehensive cybersecurity review. Didi did not just end Uber's presence in China. With Uber gone, Didi's growth skyrocketed to become the largest online ride-hailing platform globally. How did everything change? Under Chinese President Xi Jinping, private companies faced emboldened regulators and increased government oversight. Was Didi's decision to move ahead with its IPO the correct business decision but the wrong political decision? What lessons could other Chinese tech companies learn from Didi's experience? How could Didi maintain its market position and rehabilitate its relationship with the Chinese government while local competitors tasted blood in the water?
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  • Esquel Group: Turning Crises into Transformation

    Focuses on a Hong Kong-based, globally-established textile and apparel manufacturer and its experience in navigating turbulent geopolitical environments. Identifies ways the company has pursued business priorities while upholding its sustainability values.
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  • Taiwan Semiconductor Manufacturing Company Limited: Global Leadership in Chipmaking

    The general purpose of this case is to explore the evolving nature of business relations across the Taiwan strait, focusing on the prominence of Taiwan's high-tech industry. After the legendary founder of Taiwan Semiconductor Manufacturing Company (TSMC) retired, the new chairman grappled with fresh challenges related to its market in China and growing competition. One of TSMC's major Chinese customers faced sanctions by the U.S. government; China invested billions of dollars in building its own powerhouse to compete in semiconductor production. A slowing of innovation in fabrication processes and rising U.S.-China geopolitical tension also added to the uncertainties facing TSMC. What had changed in the competitive landscape for TSMC, and how should it respond to the changes? Was TSMC positioned to be a truly global company? Students should understand how TSMC protects its competitive technology advantage, navigates geopolitical risks in the region, and blunts hungry competitors' efforts to gain market share.
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