Wednesday November 16, 2022 was a historic day in the ascent of Jimmy Donaldson, better known as MrBeast, to the top echelon of YouTube creators. That day he became the YouTuber with the most subscribers ever-a total of 112 million. The meteoric rise of the 24-year-old Donaldson, long "obsessed with figuring out how to make videos go viral," as he put it, had not only made him one of the entertainment world's most popular creators, but also enabled him to launch a variety of other businesses. Donaldson's businesses now generated more than $100 million a year. He had also emerged as a formidable force in philanthropy. How big could MrBeast's presence on YouTube become? Did he have the right strategy for further growth on YouTube-while sustaining the ever-increasing levels of spending-and with his other businesses? And would MrBeast's unique approach to philanthropy stand the test of time?

Should FIFA host its biggest event-the FIFA World Cup-every two years instead of every four, as it has been doing since the event's inception in the 1930s? In September 2021, Gianni Infantino, the president of the International Federation of Association Football (FIFA), addresses representatives of the 211 national associations that are members of football's highest-level governing body, from a conference room in FIFA's headquarters in Switzerland. The members have convened to discuss proposed reforms spearheaded by former coach Arsène Wenger, FIFA's Chief Football Officer, who is seated next to Infantino. News of the planned reforms already have sent shockwaves through the world of football. For instance, the president of football's European confederation, UEFA, has referred to a biennial World Cup as a "killer" and vowed to boycott the idea. The president of the Spanish league, one of football's top three domestic leagues, has dismissed the plans as "a threat not just to domestic football leagues but to the overall tradition of world football." Are the proposed reforms-all part of a 'Future of Football' project designed to reshape the sport-the right bet for FIFA? And if so, what can the governing body do to guide the process along the right path?