• EMco and SolarT

    The EMco and SolarT case is presented in a series of four short vignettes involved two women, Carrie and Marguerite, who have a twenty-year friendship. Carrie, a venture capitalist, sits on the board of an energy management company called EMco. When EMco's CEO reports that he is recruiting for a new VP of Sales, Carrie immediately introduces him to Marguerite, a seasoned sales executive. Marguerite soon joins EMco and the next three vignettes explore a series of issues she faces in her role. Vignette A presents a conversation between Carrie and Marguerite, 18 months into Marguerite's tenure, in which Marguerite shares with Carrie that she is considering leaving EMco for a different opportunity, fueled by her desire to become a CEO someday. The second vignette also has Marguerite discussing with Carrie her desire to move on from EMco, but to join SolarT, a solar energy company for which Carrie is also a board member. Finally, Vignette C explores the scenario where Marguerite goes to work for SolarT, which is the arch rival of another company, Blue, for which her father is a board member. All of these vignettes are presented in the context of the ethical decisions both Carrie and Marguerite must make to avoid conflicts of interest in each of these three scenarios.
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  • EMco and SolarT (A)

    The EMco and SolarT case is presented in a series of four short vignettes involved two women, Carrie and Marguerite, who have a twenty-year friendship. Carrie, a venture capitalist, sits on the board of an energy management company called EMco. When EMco's CEO reports that he is recruiting for a new VP of Sales, Carrie immediately introduces him to Marguerite, a seasoned sales executive. Marguerite soon joins EMco and the next three vignettes explore a series of issues she faces in her role. Vignette A presents a conversation between Carrie and Marguerite, 18 months into Marguerite's tenure, in which Marguerite shares with Carrie that she is considering leaving EMco for a different opportunity, fueled by her desire to become a CEO someday. The second vignette also has Marguerite discussing with Carrie her desire to move on from EMco, but to join SolarT, a solar energy company for which Carrie is also a board member. Finally, Vignette C explores the scenario where Marguerite goes to work for SolarT, which is the arch rival of another company, Blue, for which her father is a board member. All of these vignettes are presented in the context of the ethical decisions both Carrie and Marguerite must make to avoid conflicts of interest in each of these three scenarios.
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  • EMco and SolarT (B)

    The EMco and SolarT case is presented in a series of four short vignettes involved two women, Carrie and Marguerite, who have a twenty-year friendship. Carrie, a venture capitalist, sits on the board of an energy management company called EMco. When EMco's CEO reports that he is recruiting for a new VP of Sales, Carrie immediately introduces him to Marguerite, a seasoned sales executive. Marguerite soon joins EMco and the next three vignettes explore a series of issues she faces in her role. Vignette A presents a conversation between Carrie and Marguerite, 18 months into Marguerite's tenure, in which Marguerite shares with Carrie that she is considering leaving EMco for a different opportunity, fueled by her desire to become a CEO someday. The second vignette also has Marguerite discussing with Carrie her desire to move on from EMco, but to join SolarT, a solar energy company for which Carrie is also a board member. Finally, Vignette C explores the scenario where Marguerite goes to work for SolarT, which is the arch rival of another company, Blue, for which her father is a board member. All of these vignettes are presented in the context of the ethical decisions both Carrie and Marguerite must make to avoid conflicts of interest in each of these three scenarios.
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  • EMco and SolarT (C)

    The EMco and SolarT case is presented in a series of four short vignettes involved two women, Carrie and Marguerite, who have a twenty-year friendship. Carrie, a venture capitalist, sits on the board of an energy management company called EMco. When EMco's CEO reports that he is recruiting for a new VP of Sales, Carrie immediately introduces him to Marguerite, a seasoned sales executive. Marguerite soon joins EMco and the next three vignettes explore a series of issues she faces in her role. Vignette A presents a conversation between Carrie and Marguerite, 18 months into Marguerite's tenure, in which Marguerite shares with Carrie that she is considering leaving EMco for a different opportunity, fueled by her desire to become a CEO someday. The second vignette also has Marguerite discussing with Carrie her desire to move on from EMco, but to join SolarT, a solar energy company for which Carrie is also a board member. Finally, Vignette C explores the scenario where Marguerite goes to work for SolarT, which is the arch rival of another company, Blue, for which her father is a board member. All of these vignettes are presented in the context of the ethical decisions both Carrie and Marguerite must make to avoid conflicts of interest in each of these three scenarios.
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  • Dropbox

    The case profiles Sujay Jaswa, VP of Business Development at the enterprise software company Dropbox, along with the company's "freemium" business model and Dropbox's sales organization to date. The case discusses the mechanics of a freemium product offering, as well as Dropbox's sales activities to date, which have largely been automated and emphasize inside online sales. With the product's evolution, the company's continued growth, and a shifting customer profile, Jaswa deliberates whether a change to the company's sales organization is merited, and if so, what the structure of such an organization should be. In particular, Jaswa debates whether the company has reached a point in its life cycle that requires an "outbound", direct sales force.
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