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Innovative Health Service Models for the Developing World
The 2.6 billion global citizens living on less than $2 a day face considerable barriers to effective healthcare, including limited health insurance, low health literacy, and residence in slums or remote areas that are frequently underserved. The authors describe how some highly innovative private healthcare companies have considered these barriers in the design of their products or services. They show that organizations such as India's Narayana Hrudayalaya Hospital achieve their innovations by addressing three functional areas concurrently: marketing, finance and operations. They describe the four shared characteristics of these business models and show how these 'innovative exemplars' can inspire innovation across industries.