Wahl Clipper Ningbo Ltd. is a wholly owned company of Wahl Group, a century-old American enterprise, in China. Owing to a crisis in 2008, Wahl (Ningbo) was on the verge of bankruptcy. Qian Moxing was appointed as a general manager at the time of the crisis. In line with the proverbial saying 'new broom sweeps clean', 'A new person makes many changes'. Qian was enlightened with traditional Chinese culture. Therefore, he motivated employees to learn traditional Chinese culture. In addition, the introduction of management reforms to encourage 'working and living happily for common development' resulted in tremendous changes within a few years. This reform led the US-based headquarters to adjust the strategic positioning of Wahl (Ningbo): from a manufacturer to an enterprise integrating independent R&D, production, and sales and from a producer of middle and low-end products for overseas households to a manufacturer of high-end products for Chinese hair salons. Strategic transformation meant opportunities as well as challenges. Though the company's current corporate culture and human resource management aligned with the goals of a happy enterprise, it failed to meet the goals of sales and R&D. Accordingly, this article highlights ways through which Wahl (Ningbo) can enhance the current corporate culture and human resource management to adapt to the new strategic positioning.

In early 2018, the chairman and chief executive officer of FOTILE, based in Ningbo, China, announced a change in the company's mission statement from "Enable people to feel better about their homes" to "For the happiness of millions of families." The previous year had seen impressive growth, with sales exceeding ¥10 billion. After only 22 years in operation, FOTILE had become a leading brand, comparable to such prestigious names as Siemens, in the high-end sector of kitchen appliances in China. More importantly FOTILE was hailed as a distinct enterprise, driven by a grand vision, a unique mission statement, and core values based on Confucianism. The FOTILE Confucian Way was embraced with enthusiasm by its employees and close business partners, and was broadly recognized by the Chinese business communities and the general public. However, the chairman understood that FOTILE was still a long way from being a great company, not only in terms of business success but also in transferring positive energy to society and helping people become morally admirable. Although he was deeply absorbed in FOTILE's past achievements, he was also wondering about FOTILE's future international expansion, to North America in particular. Would FOTILE's products be competitive in North America? Would that continent adopt the FOTILE Confucian Way?

In early 2018, the chairman and chief executive officer of FOTILE, based in Ningbo, China, announced a change in the company’s mission statement from “Enable people to feel better about their homes” to “For the happiness of millions of families.” The previous year had seen impressive growth, with sales exceeding ¥10 billion. After only 22 years in operation, FOTILE had become a leading brand, comparable to such prestigious names as Siemens, in the high-end sector of kitchen appliances in China. More importantly FOTILE was hailed as a distinct enterprise, driven by a grand vision, a unique mission statement, and core values based on Confucianism. The FOTILE Confucian Way was embraced with enthusiasm by its employees and close business partners, and was broadly recognized by the Chinese business communities and the general public. However, the chairman understood that FOTILE was still a long way from being a great company, not only in terms of business success but also in transferring positive energy to society and helping people become morally admirable. Although he was deeply absorbed in FOTILE’s past achievements, he was also wondering about FOTILE’s future international expansion, to North America in particular. Would FOTILE’s products be competitive in North America? Would that continent adopt the FOTILE Confucian Way?