個案總覽

Marriott, GE, and other traditional companies are finding opportunities to join the so-called collaborative economy--the space best known for start-ups such as Airbnb and Uber. In the process, they are conducting ambitious experiments aimed at fundamentally reevaluating their business models.

Since the formation of Netflix and Zipcar, many companies founded on the sharing model have flourished into well-established businesses. In this article, the authors have organized the thousands of examples of collaborative consumption into three general types of systems.