學門類別
政大
哈佛
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- Snapchat’s Dilemma: Growth or Financial Sustainability
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Did I Just Cross the Line and Harass a Colleague?
- TNT Assignment: Financial Ratio Code Cracker
- Porsche Drive (A): Vehicle Subscription Strategy
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
-
Om Technologies: What Next?
This case follows the situation arising from the difficulties faced by Rakesh Sharma while trying to expand the market reach of his entrepreneurial venture, Om Technologies. Sharma had established a team of competent and skilled professionals whose joint efforts were able to design, develop, manufacture, and offer a range of products in industrial robots and automation-related machinery, along with providing related maintenance services. However, he was experiencing challenges in marketing and branding the business. The case also reflects on the importance of balancing excellent products and services with effective marketing. This case explores critical concepts in entrepreneurship, strategic planning, and crafting a suitable marketing strategy. -
Eastern Mindfulness: Designing the Social Media Marketing Strategy
This case follows the situation arising from the unprecedented circumstances of COVID-19, which forced the Eastern Mindfulness company to transition the business from physical to virtual interactions. Mr. Alok Taunk had successfully started Eastern Mindfulness, which offered interactive and engaging seminars, online courses, and mobile applications (MindFeed) that addressed holistic wellness, performance, and self-development. However, because of the unprecedented circumstances of COVID-19, Mr. Taunk had to cancel all his bookings and return to the clients any advances.