In June 2004, as the newly appointed vice-president of the meals division, Jim Murphy was facing a crisis with one of General Mills' key brands, Hamburger Helper. The metrics for this brand had universally declined with marketing margin, volume, penetration, buy rate, facings, and advertising target rating points all down. In addition, Hamburger Helper was facing an increasingly competitive environment in the dinner category with Kraft, Lipton, ConAgra and Campbell's all recently entering the market. Brainstorming by Hamburger Helper's brand management team resulted in two potential solutions: (1) to reduce production costs through the simplification of the Hamburger Helper line by reducing the complexity of the product and eliminating the less successful SKUs and (2) to re-consider the way that innovation was employed in brand development. How should Jim Murphy and his brand management team in order to turn this brand crisis around?

Executives are busy people. They have too much to do and certainly too much to read. Yet, judging from the books and magazines they buy, executives are never too time pressed or information saturated to learn more about leadership. In this roundtable, six experts from the corporate world, the nonprofit sector, and academia tackle tough questions about leadership. The discussion, which began with what leaders ought to do, touched on three common themes: the need to formulate and communicate a vision for an organization; the need for a leader to add value to an enterprise; and an organizational imperative for a leader to motivate followers. Conversation then turned to how leaders ought to lead, focusing on topics such as the leadership role of the generalist in organizations and the need to remain calm and decisive in a crisis. Reflecting their widely varying backgrounds, the participants drew on their experiences to help them drive home their views on developing new leaders, rewarding extraordinary effort, and keeping organizations focused on their missions.