• Disruption, Transformation, Rebirth: Steel Production Ends in Bethlehem, Pennsylvania

    Curtis "Hank" Barnette exited Bethlehem Steel's boardroom with a sense of calm and purpose. He loved Bethlehem Steel. He had seen it prosper and decline over the previous 30 years, and he had given most of his life to shepherding it through change. Barnette was a soft-spoken man with graying hair and a serene countenance. He paused at the plate-glass window and looked toward the massive blast furnaces and the miles of steelwork structures on the south side of town. This was American history. So much had happened here: so many lives, families, innovations, and purposeful interactions. And now a special division of the corporation would come to an end on his watch as chairman and CEO: The doors were closing on Bethlehem Steel's Structural Products Division located in the heart of the city of Bethlehem. Or were they? When one door closed, somewhere else a window opened-didn't it? The current business structure would end, but he had assets to work with: the land, historical artifacts, town, buildings, goodwill he'd spent a good part of his life creating, and the people.
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  • Husk Power Systems: Scaling Up a Start-Up

    Husk Power Systems (HPS) provides technologies that generate and distribute electrical power to rural villages in India. Since 2007, HPS has installed 60 mini power plants that power 25,000 households in more than 250 villages, impacting the lives of approximately 150,000 people in rural India. This case details the operational and strategic challenges associated with scaling up HPS, and provides details related to technology development, suppliers, operational capabilities, costs, and market adoption.
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  • Managing Energy: A Team in Crisis

    Volatility can emerge in any working group, particularly in a flat hierarchy with no established leader; add diversity and exhaustion to the mix, and a group is vulnerable to buckling under the pressure of its own goals. This fictional account of a contentious learning team at a business school dramatizes both the words and thoughts of the participants as frictions lead them to consider disbanding. It provides a means of discussing the nature of leadership among peers and in particular the critical but easily overlooked role of personal energy management--mental, physical, and emotional; even when the strengths of diversity are leveraged proactively, interpersonal interaction still requires a significant reservoir of positive energy, whereas its depletion can sabotage even the best of intentions.
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  • Abiomed and the AbioCor Clinical Trials (A)

    To protect patient confidentiality, Abiomed, makers of the AbioCor artificial heart, adopt a 30-day "quiet period" surrounding implantations, which is construed by mainstream media as a "news blackout." In late 2002, James Quinn, the fifth transplant recipient, dies after 289 days. A month later, in a New York Times article describing Quinn's pain and suffering, Quinn's widow claims that her husband had not been adequately informed of the likely ordeal. This case raises issues about transparency and communication with stakeholders. The A-case may lead some students to focus on the public sensationalism surrounding the Quinn story, but a closer examination of the case reveals that the more urgent issue for AbioMed is getting the stalled clinical trial back on track and bouying a slumping stock price. The B-case provides a detailed epilogue, including reactions to the Quinns' informed consent lawsuit and AbioMed's handling of the on-going clinical trial and investor relations.
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  • Southeastern Mills: The Eighth Element?

    Appropriate for courses in operations management and leadership. Owners and employees of this company spent considerable time and effort developing a unique, extremely successful high-performance work-place culture based on trust and a decentralized structure. Individuals and teams managed their areas with little direct supervision from middle and upper management. Some managers, based on sales opportunities with new, large, and demanding customers, felt that it was essential to consider how a Lean or Six Sigma program could be blended into their work-place culture. But other managers were concerned about altering what was already successful. A teaching note (OM-1393TN) is available.
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  • Heinz Ketchup: Pricing the Product Line

    An iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the face of constant retailer pushback including reduced shelf space and promotional support of those same products. This case is suitable for required MBA marketing courses as well as pricing and brand management electives at both the undergraduate and MBA levels. The analytics of the case assume that students can calculate both dollar and percentage margins.
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