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How to Build a Blockbuster
- 商品編號：F0210A
- 商品分類：Article
- 長度：2頁
- 出版日期：2002-10-01
- 學門：
Coming up with fabulously successful products takes more than creative people with groundbreaking ideas. Top executives need to roll up their sleeves and get involved. Because they control resources and have the power to cut through red tape, they can clear a path for the creative team to develop hit products.