National IR is a large communications consulting firm. The firm is working with a client, Catalyst Investment, in preparation of a hostile takeover bid. A senior consultant with National IR must determine if the acquisition price offer is appropriate, the perceptions of value by shareholder investors, assessment of investor reaction to alternative deal structures and assessment of the public reaction to acquisition strategies in a politicized environment to create a communication strategy for investors.
Vivosonic is a start-up biomedical company that needs to raise $565,000 to continue research and development of its biomedical devices. The executive director of a venture capital firm feels Vivosonic's technology is sound but the costs for the company would be high. He must decide whether or not to invest in the company and determine what the best terms and conditions are for the deal.