政大個案中心
學門類別
政大
哈佛
毅偉
最新個案

  • Attrition at Silver Spark Apparel Ltd.

    Silver Spark Apparel Ltd. (SSAL), established in 2004 near Bangalore, India, was a wholly owned subsidiary of Raymond Ltd. The plant had significant expertise in the manufacturing of jackets. SSAL faced a significant challenge when it came to the attraction and retention of workers, with the predominantly female workers often citing family issues as a reason for quitting. In order to combat attrition, SSAL’s head of human resources had initiated various employee engagement initiatives that had helped the company reach fourth place in manufacturing and production among “India’s Best Companies to Work For, 2014.” Nevertheless, the high rate of attrition had not been stemmed, and the data for the first quarter of 2015 was alarming.
    詳細資料

  • Himalaya Shampoo: Building a Differentiated Brand Image

    • 商品編號：9B13A018
    • 商品分類：Case (Field)
    • 頁數：7
    • 出版日期：2013-08-19
    • 再版日期：2014-11-13
    • 學門：
    In recent years, the Indian shampoo market had been growing at an exponential rate, with several categories and brands of personal care products showing significant growth. Like consumers in several emerging markets, Indians had begun to place a heightened degree of importance on physical appearance, perhaps as an outcome of Westernization and exposure to media. Traditionally, Indians were known to use herbs to nurture and enhance their hair. Now, however, Indian consumers were caught between the propositions of “synthetic” hair-care brands versus the “natural benefits of the herbal” brands, despite the fact that some degree of processing was required for both types. Amid this dichotomous culture of hair-care products, how could the Himalaya brand establish itself as a differentiated herbal offering?
    詳細資料