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  • The Accounting Sleuth Challenge

    The exercise offers students an intriguing learning scenario, involving analysis of the financial statements of 13 anonymized but well-known companies from diverse industries and sectors using financial ratios to eventually identify them. All 13 companies in the exercise are listed on the National Stock Exchange of India and were selected using National Industrial Classification codes. Moreover, the selected companies are taken from the top three firms in terms of market capitalization within each industry sector. The exercise provides financial data from the balance sheets and income statements of the 13 anonymized companies. Students are required to first categorize the anonymized companies into broad sectors and then identify their specific industry. Last, students are asked to identify the names of the anonymized companies. The sample has been divided into two categories: a training set and a testing set. Students should use the training set to develop a blueprint (a set of procedures) to identify the companies based on the sectoral and industrial characteristics reflected in their financial statements. They should then validate the blueprint by applying it to determine the identity of the companies in the testing set.
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  • AyurVAID: Grandma's Remedies or Blue Ocean Strategy

    AyurVAID is a chain of Ayurveda (traditional Hindu medicine) hospitals founded by Rajiv Vasudevan, who moved to entrepreneurship after 16 years in the corporate sector and identified Ayurveda’s potential for root-cause diagnosis. AyurVAID provides Ayurveda-based healthcare to treat non-communicable diseases and chronic diseases, which together comprise two-thirds of the Indian healthcare market. Ayurveda’s system of root-cause diagnosis and subsequent disease management results in no side effects, but most Ayurveda companies are content to operate in the wellness sector and to provide Ayurvedic formulations in the over-the-counter consumer market. AyurVAID hospitals are positioned differently, catering to people with lifestyle diseases and offering long-term solutions to many chronic diseases. Over a period of 10 years, AyurvVAID’s approach has led to rapid growth for the hospitals; however, the founder and chief executive officer wants to identify the most appropriate strategy for AyurVAID. Should it focus on strengthening its position as a multi-specialty hospital, or should it explore specializing in India’s large and growing market for the treatment of diabetes?
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