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By the end of 2020, Ambuja Cement Foundation, the corporate social responsibility arm of Ambuja Cements Ltd., based in Mumbai, India, had been uplifting its communities through social development goals for the past 25 years. The specific focus of its activities had been water harvesting, agriculture development skills training, health, and education. However, the foundation faced the consistent challenge of measuring the impact of its corporate social responsibility projects with reference to the social development goals selected by the company in terms of performance or improvement at the village level. In December 2020, the vice-president of Ambuja Cement Foundation needed to determine which measurement the foundation should use to measure the performance of its community development programs and its alignment with the social development goals. Should it go along with the existing measurement tools or adopt a new model to measure performance and impact?

By the end of 2020, Ambuja Cement Foundation, the corporate social responsibility arm of Ambuja Cements Ltd., based in Mumbai, India, had been uplifting its communities through social development goals for the past 25 years. The specific focus of its activities had been water harvesting, agriculture development skills training, health, and education. However, the foundation faced the consistent challenge of measuring the impact of its corporate social responsibility projects with reference to the social development goals selected by the company in terms of performance or improvement at the village level. In December 2020, the vice-president of Ambuja Cement Foundation needed to determine which measurement the foundation should use to measure the performance of its community development programs and its alignment with the social development goals. Should it go along with the existing measurement tools or adopt a new model to measure performance and impact?