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The Persuasive Power of Opportunity Costs
- Shane Frederick
- 商品編號：F1101F
- 商品分類：Article
- 長度：2頁
- 出版日期：2011-01-01
- 學門：
  - Marketing
Though all decisions involve opportunity costs, most companies don't factor them into their marketing messages. A few firms, however, have found that pointing out trade-offs to consumers is an effective way to influence their purchasing choices.

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