By March 2023, almost a year since its launch in 2022, Tata Digital Private Limited’s super-app, Tata Neu, was still struggling with low user adoption and engagement as users encountered frequent technical glitches such as tardy page load times and one-time-password errors. While the super-app had promised seamless shopping for consumers, user engagement levels had yet to touch the desired 40 per cent since the launch of the super-app. Tata Group (Tata)’s major challenge lay in differentiating Tata Neu from other super-apps currently used by consumers—especially as niche services in India reached a saturation point and competition increased—and in consolidating its ecosystem by integrating multiple services into the super-app. Tata Neu had to consider what steps and strategies could help it restore user trust, accelerate growth, gain a greater market presence, and realize better user adoption and engagement amidst its navigation of technical stability issues, varied user behaviour and preferences, and the need for hyper-localization.
In March 2023, the Adani Group experienced a sharp decline in market value, losing over $150 billion. This downturn followed allegations from US short-seller Hindenburg Research, which accused Gautam Adani of inflating his net worth to $120 billion over three years, mainly through a dramatic rise in the stock prices of the group's key companies. The Adani Group disputed these stock manipulation allegations, citing a misunderstanding of Indian laws, highlighting also their consistent debt reduction over the past decade. The challenge for the Adani Group now lies in regaining stakeholder confidence and managing the crisis, which may include re-evaluating its corporate governance practices and revising its communication strategy to restore its image.
In May 2024, the National Company Law Tribunal of India approved the merger of Star India Private Limited (Star India) and Viacom18 Media Private Limited (Viacom18). Star India was a broadcasting service owned by The Walt Disney Company and Viacom18 was a media company owned by Reliance Industries Limited. The two companies had been working on an agreement to merge the two media and entertainment businesses since December 2023. A new subsidiary of Viacom18 was planned to integrate Star India with an immediate capital investment of US$1–1.5 billion. Facing financial challenges, Viacom18 and Star India saw this merger as a strategic solution to enhance competitiveness and address profit declines. However, questions about regulatory challenges and potential changes in content and service offerings had to be addressed before the deal to be finalized.