政大個案中心
學門類別
政大
哈佛
毅偉
最新個案

  • Goal Setting for Kudumbashree: A Social-Sector Context

    The central objective of the social-sector organization Kudumbashree, in the state of Kerala, in India, was to alleviate poverty in the state by facilitating the formation of income-generating micro-enterprises (MEs) led by women. In February 2024, the executive director at Kudumbashree was considering implementing a goal-setting framework that would align the various stakeholders to common objectives and ensure systematic and accurate collection of information related to various interventions. However, most management goal-setting frameworks were applied to for-profit settings, so he wondered if they would work in the social sector. He was considering the objectives and key results framework, which was increasingly popular and required review of the results in the short term. Would applying this framework to Kudumbashree facilitate ME formation and sustenance?
    詳細資料

  • Direct-to-Consumer Brand Suta: Weaving in Conversion Rate Optimization

    Two women entrepreneurs co-founded a profitable direct-to-consumer apparel brand called Suta. In June 2021, as the business owners were planning to increase advertising expenditure and scale up operations, they were confronted with a declining return on advertising spend on social commerce and other digital platforms. The co-founders needed to make use of marketing analytics to examine the effectiveness of their online store in converting visitors into customers and decide whether adopting a conversion rate optimization strategy could help improve performance.
    詳細資料

  • Direct-to-Consumer Brand Suta: Weaving in Conversion Rate Optimization - Student Spreadsheet

    Student spreadsheet to accompany Ivey product no. W28030.
    詳細資料