In mid 2019, Mobiuspace, a Chinese Internet company, faced a new challenge. As a result of declining revenues from domestic mobile Internet markets, overseas markets offered new opportunities. In 2009, Snaptube, a short video aggregation and distribution platform that Mobiuspace offered as its main product, seized the opportunity to grow in emerging markets by creating localized and personalized video content. Despite the company’s initial success with its expansion strategy, Mobiuspace’s chief executive officer still needed to figure out how to achieve sustainable profitability and long term growth. In particular, he had to enhance users’ engagement and diversify the company’s sources of revenue. How would he achieve all of his objectives?

In mid 2019, Mobiuspace, a Chinese Internet company, faced a new challenge. As a result of declining revenues from domestic mobile Internet markets, overseas markets offered new opportunities. In 2009, Snaptube, a short video aggregation and distribution platform that Mobiuspace offered as its main product, seized the opportunity to grow in emerging markets by creating localized and personalized video content. Despite the company's initial success with its expansion strategy, Mobiuspace's chief executive officer still needed to figure out how to achieve sustainable profitability and long term growth. In particular, he had to enhance users' engagement and diversify the company's sources of revenue. How would he achieve all of his objectives?