• Harvard University and Urban Mining Industries: Decarbonizing the Supply Chain, Student Spreadsheet

    Spreadsheet supplement for case 123076.
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  • Harvard University and Urban Mining Industries: Decarbonizing the Supply Chain

    The case describes Harvard University's consideration to decarbonize its supply chain by replacing cement with a low-carbon substitute called Pozzotive®. Developed and produced by Urban Mining Industries, Pozzotive® is a ground-glass material made with post-consumer recycled glass. A successful pilot project using Pozzotive® could jump start Harvard's initiative to reduce embodied carbon emissions, but Harvard needs credible information about the magnitude and validity of potential carbon reductions. This case illustrates the flow of emissions along a simple supply chain, from Pozzotive® to concrete production to Harvard University's construction project. Students explore the different methods of measuring carbon emissions, including the greenhouse gas protocol and the E-liability approach proposed by Professors Robert Kaplan and Karthik Ramanna. The case further features the opportunity to leverage blockchain technology to facilitate the flow of comparable and reliable emissions information.
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  • Driving Decarbonization at BMW, Student Spreadsheet Supplement

    Spreadsheet supplement for case 123008.
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  • Driving Decarbonization at BMW

    The case describes BMW's electrification and decarbonization strategy, and how the company measured carbon emissions throughout the life cycle of its vehicles and used tools like carbon abatement cost curves to evaluate decarbonization opportunities. In mid-2022, automakers, consumers, regulators, and investors were focusing on the transition from internal combustion engine (ICE) vehicles to electric vehicles (EV). While this would reduce tail-pipe emissions, the production of EVs-and especially their batteries-increased emissions in the supply chain. Under CEO Oliver Zipse, BMW was focusing on life cycle emissions and was pursuing a flexible powertrain strategy by offering vehicles with several powertrain options: gasoline and diesel-fueled ICE, plug-in hybrid electric vehicles (PHEV), and battery electric vehicles (BEV). Meanwhile, competing automakers were announcing deadlines by which they would stop selling ICE vehicles, buoyed by investment analysts and favorable press. BMW's approach was receiving a frostier reception in the stock market. Facing these pressures, how should BMW communicate and convince its stakeholders that its strategy was sustainable for both the environment and BMW's financial performance?
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