• Kossan Rubber Industries Berhad: Stretching to its Maximum Potential through an Expansion Strategy

    Kossan is a publicly listed company in Malaysia that produces rubber gloves for industrial, medical and household uses. The industry is oligopolistic and the products are basically homogenous. Thus far, its competitive strategy has relied on low cost, low profit margin, and high volume production. This cost-based competitive industry, as a whole, has been growing at 6-8% per annum and the industry prospect seems promising. In February 2016, the issues facing the company were about its expansion plan and future competitive strategy. Kossan's top management needed to address these concerns: -Should Kossan invest in the expansion plan, amidst similar expansion by its competitors and therefore, potential over-supply scenario in the market? -What should be the product mix of Kossan, given the changes in market demand and competitors' production? -Given the homogenous products and possible expansion by competitors, what were possible strategic options for Kossan to consider to prepare itself for a potential over-supply? -Given that the US market is one of its largest markets, the company also worried about the rising Trump's protectionist sentiment, although it was not certain if and by how much the rubber gloves industry would be affected.
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  • China's Journey to the West: Xi Yong Micro-electronics Industrial Park, Chongqing

    Since the opening up of its economy in 1979, China has followed an export-led growth policy and transformed the country into a 'Factory of the World' with its labour-intensive manufacturing. Since then, many factories were set up and concentrated mostly in the south-eastern coastal provinces. Although this policy resulted in consistently high annual growth and creation rates, negative side effects such as environmental, economic and social problems became increasingly evident. To address these challenges, in 2012, China's policymakers changed the policy direction to focus more on domestic consumption-led growth. One strategy to achieve the goal was to expand its manufacturing base into the hinterland. To attract investors to move to the inner regions, the government developed gigantic industrial parks and basic infrastructure to accommodate the new policy. This case depicts Xi Yong Micro-electronics Industrial Park in Chongqing, the largest municipality in Western China. It discusses the implementation of the government's development strategy at Xi Yong and presents an opportunity to examine whether Xi Yong and other similar industrial parks would provide the solution that the government is looking for.
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  • Raffles Holdings Limited - Valuation of a Divestiture

    In 2005, CapitaLand announced the sale of the hotel business under its subsidiary Raffles Holdings Limited for US$1.45 billion. This included the sale of landmark Raffles Hotel as well as 40 other hotels, including the Swissôtel international hotel chain. The case focuses on the financial and the strategic aspects of the sale from the perspective of CapitaLand and includes the following: • What should be an appropriate valuation for Raffles Holdings? • How should the value of intangible assets such as brand name be incorporated? • Was there strategic justification for CapitaLand to pursue a divestiture that would translate into loss of the iconic Raffles Hotel - a national monument of Singapore?
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