Franck-Erik Flegbo and Cyril Le Terrien were already successful executives in a major multinational when they decided that it was time to dream, and to build their own company, with a culture that delivered performance, created a culture where everyone wanted to work, used the latest technologies, and did its part to save the planet. The opportunity to acquire 40-year-old Drinkotec came to them, and with it, they saw the vehicle for their dreams

The deal is closed; Franck-Erik Flegbo and Cyril Le Terrien become the owners of Drinkotec but discover that the existing team doesn't really have the capabilities or culture to innovate. The Covid-19 pandemic hits, and they discover that their customers need Drinkotec's help.

It is now four years later, and Drinkotec is scaling up fast. They've had to make some tough decisions in order to focus, have the best people and build the culture that they want, but today, major beverage companies are seeking their technology in order to go packaging-free. This case is about leadership, culture, sustainability and taking the leap to follow your dreams.

Since the young age of 15, Andre Giraud, the owner-chef of Lux, a 1 Michelin-star French restaurant located in Hong Kong, had devoted his life to cooking. After 17 years of working for top chefs in Europe, he decided that it was time to bring his talent to Asia. Andre and his wife decided to invest their life savings to open Lux, a 35-seater at the heart of Hong Kong's central business district. Having never been involved in the business side of running a restaurant, Andre needed his business partner Brandon to evaluate and manage the restaurant's finance, marketing and operations. In 2017, Lux was awarded 2 Michelin stars. However, the following year, it suffered a demotion, resulting in a massive drop in restaurant reservations that left him with only three months of runway. Andre contemplated closing the doors to his restaurant, as he had no idea about what needed to be improved. However, the local food guides and his social media feeds seemed to indicate he was doing great things in the kitchen. He suffered from depression as a result of the unexplainable loss of the Michelin star, and decided to reach out to Pierre E., a long-time friend and a former Michelin inspector, to find out more about the criteria the guide adopts in reviewing an establishment.

This is a two-part case. Case A is set in October 2018, when Zenn Lee, Senior Analyst at a Shanghai-based securities brokerage, was working on the investment advisory to his clients on Kweichow Moutai (KM), the maker of the super-premium Moutai brand of baijiu, a Chinese spirit. The day before, KM's share price had hit the 10% daily limit down and wiped out US$9.3 billion from its valuation. The Moutai brand commanded a premium price in the market because of its iconic image as the 'national drink', its distinct taste, and five-year-long production process that kept the supply depressed against the incessantly soaring demand. In 2012, the Chinese government's 2012 austerity measures had stymied KM's momentum, but by 2017, KM had managed to recoup its revenue growth by adjusting its marketing mix. The comeback was extraordinary; it overtook Diageo to become the world's most valuable liquor company. By 2018 third quarter, KM's prospects had grossly diminished due to the US-China trade spat, economic slowdown, and dampened consumer sentiments. The situation was exacerbated by graft allegations, the government's intervention in pricing matters and a likely tax on alcohol consumption. With the lowest sales growth since 2012, KM's third-quarter results shook its stronghold, and its share price plummeted. Lee speculated on the options ahead of KM to turn around its fortunes - How could it further its revenue and thereby its profitability? Should it pursue opportunities overseas? Case B is set after the 2019 results of KM, when sales had expanded that year by 15.5%, and net profit had increased by 17%. Though not yet matching the level of its pre-2012 growth rate, it was a satisfactory growth rate that had defied the gravity of the broad-based slowdown and dampened consumer sentiments. Lee had to give, once again, his rating for KM's stock, and he wondered what fundamentals were driving the sales of Moutai regardless of the broader economic realities.

This is a two-part case. Case A is set in October 2018, when Zenn Lee, Senior Analyst at a Shanghai-based securities brokerage, was working on the investment advisory to his clients on Kweichow Moutai (KM), the maker of the super-premium Moutai brand of baijiu, a Chinese spirit. The day before, KM's share price had hit the 10% daily limit down and wiped out US$9.3 billion from its valuation. The Moutai brand commanded a premium price in the market because of its iconic image as the 'national drink', its distinct taste, and five-year-long production process that kept the supply depressed against the incessantly soaring demand. In 2012, the Chinese government's 2012 austerity measures had stymied KM's momentum, but by 2017, KM had managed to recoup its revenue growth by adjusting its marketing mix. The comeback was extraordinary; it overtook Diageo to become the world's most valuable liquor company. By 2018 third quarter, KM's prospects had grossly diminished due to the US-China trade spat, economic slowdown, and dampened consumer sentiments. The situation was exacerbated by graft allegations, the government's intervention in pricing matters and a likely tax on alcohol consumption. With the lowest sales growth since 2012, KM's third-quarter results shook its stronghold, and its share price plummeted. Lee speculated on the options ahead of KM to turn around its fortunes - How could it further its revenue and thereby its profitability? Should it pursue opportunities overseas? Case B is set after the 2019 results of KM, when sales had expanded that year by 15.5%, and net profit had increased by 17%. Though not yet matching the level of its pre-2012 growth rate, it was a satisfactory growth rate that had defied the gravity of the broad-based slowdown and dampened consumer sentiments. Lee had to give, once again, his rating for KM's stock, and he wondered what fundamentals were driving the sales of Moutai regardless of the broader economic realities.