Tesh Mbaabu started MarketForce to help bring technology to the thousands of Kenyan merchants who ran corner shops that were often a centerpiece of their communities. MarketForce began as an inventory ordering platform for merchants, but has quickly evolved into a comprehensive operating system that merchants can use to unlock new revenue streams and grow their businesses. The team has expanded from Kenya into four new African countries and hopes to be in 15 countries by 2025. In this case, Mbaabu and the MarketForce team are faced with a number of critical decisions: how to build a product expansion strategy through geographic expansion and mergers and acquisitions, and how to scale the company's culture across new markets and countries.
Tayo Oviosu founded Paga in 2009 to make life possible for the millions of Nigerians who operated in a cash-first environment. Paga helped users send money through peer-to-peer transactions, pay utility bills, and store money in a digital wallet. Paga launched a valuable human agent network throughout Nigeria, which enabled the company to build trust with customers and grow its user base significantly. By November 2020, Paga had over 26,000 agents in its network. Oviosu hoped to build on Paga's success by scaling to other countries with similar regulatory and cultural environments to Nigeria, beginning with Ethiopia and Mexico. To do so, Oviosu understood that he would have to be intentional about building a team that both understood Paga's culture but was also authentic to the new market the company was trying to enter. Paga's goal of reaching one billion users globally loomed in the distance, and Oviosu was keen to do his part to help end cash's reign in emerging markets.
In recent years the world has witnessed a growing wave of entrepreneurial ventures in developing economies. CB Insights reports as of March 2020, developing economies have produced 160 unicorns, equivalent to 35 percent of all unicorns in the world. Much of the success of these unicorns can be attributed to entrepreneurs having increasing access to financing. Our study, however, found that access to financing varied significantly across developing economies and remained as a key challenge for entrepreneurs in most of those economies. Differences in legal structures, operating conditions, talent pools, and available capital sources created myriad conditions for entrepreneurs to navigate when seeking funding to build and scale their ventures.
Nova Pioneer was a private school system in South Africa and Kenya that offered preschool through secondary education for students ranging in age from 3 to 19. The earliest of Nova Pioneer's precursors was Pioneer Academies, founded in South Africa by Chinezi Chijioke in 2013. Pioneer was started to offer the affordable, quality education needed to develop Africa's next generation of leaders and innovators. In 2015, Pioneer Academies merged with Nova Academies, a newer school in Kenya founded by a team of experienced education entrepreneurs, creating Nova Pioneer. This case covers the next set of expansion plans for Nova Pioneer - to expand into additional countries and fulfill Nova Pioneer's vision of becoming a pan-African school system.
This case provides an overview of the founding and scaling of Chinese artificial intelligence-enabled adaptive learning company Squirrel AI. The case details founder Derek Haoyang Li's struggles to build and scale a comprehensive cutting-edge product and accompanying business model for China's large and growing after-school education industry.
Nico Shea founded Cumplo in 2011 to enable peer-to-peer lending for consumers before changing the company's focus to small-to-medium businesses (SMBs). Cumplo was a financial technology ("fintech") company that provided a platform for SMBs applying for a loan to be matched with investors willing to fund that loan. The platform further differentiated itself among SMBs by allowing companies to use unpaid invoices as collateral. Despite significant issues in the beginning with regulators, Cumplo operations in Chile grew to become one of Latin America's largest business crowdlending platform. Cumplo facilitated its first loan in Mexico in February of 2018, a month before the local government passed a new law regulating fintech companies. This enabled the team to work closely with regulators to create rules that would prevent bad players from damaging the industry and not be surprised by the rules that were enacted. While the team also faced challenges in establishing Cumplo's Mexican operations, after months of work they built a high-performing and motivated team. Having proven the Cumplo business model to be successful in both Chile and Mexico, Shea was anxious to begin more rapid expansion. Now that Cumplo had been successfully established itself in the largest Spanish-speaking market, Shea considered expanding to the second largest market of Spanish-speakers, the United States.
Entrepreneurs looking to launch start-ups in developing economies must confront numerous challenges that their peers in more developed countries may be less likely to encounter. Depending on the country in which they are operating, entrepreneurs in developing economies oftentimes lack access to human capital and professional services, sufficient sources of funding, large markets for their products, adequate infrastructure, and predictable legal and regulatory processes, among myriad other challenges. This note aims to explore these challenges in more depth-while simultaneously examining some representative countries and regions in which entrepreneurship is thriving. The note also serves as a complement (and informal update) to the 2013 World Economic Forum Report: "Entrepreneurial Ecosystems around the Globe and Company Growth Dynamics," as well as an update to our 2016 Teaching Note to include recent developments in select Asian, African, and Latin American entrepreneurial ecosystems. This note is intended primarily for current or budding entrepreneurs interested in starting a new venture in a developing economy, as well as investors seeking to fund start-ups in these countries. The note is also relevant for policy makers looking to encourage entrepreneurship in their cities or countries, universities wanting to support entrepreneurship, and corporations seeking a better understanding of their role in the entrepreneurial ecosystem of a developing economy.
The Pioneer Academies case looks at the founding and growing of a South African campus of private schools that offered preschool through secondary, and walks through the different considerations as the founder considers potential merger opportunities.