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Black Friday, the day after American Thanksgiving, marked the official start of the Christmas shopping season in the United States. It was a day that generally brought smiles to the executives of retailing giant Nordstrom, Inc. (Nordstrom). However, on November 28, 2014, Nordstrom had to deal with the tragic loss of a seasonal worker at a Nordstrom store in downtown Chicago. She had been killed in a workplace violence incident involving her former boyfriend. The event was a reminder of an earlier incident involving an Indianapolis-based employee who was terminated in November 2013. Even though Nordstrom had been a strong advocate for workplace safety, the retailer had endured public scrutiny after terminating the employee, who was victimized by her ex-boyfriend. These two workplace violence incidents made it necessary for Nordstrom’s management to determine how best to protect all Nordstrom stakeholders in the future.

Black Friday, the day after American Thanksgiving, marked the official start of the Christmas shopping season in the United States. It was a day that generally brought smiles to the executives of retailing giant Nordstrom, Inc. (Nordstrom). However, on November 28, 2014, Nordstrom had to deal with the tragic loss of a seasonal worker at a Nordstrom store in downtown Chicago. She had been killed in a workplace violence incident involving her former boyfriend. The event was a reminder of an earlier incident involving an Indianapolis-based employee who was terminated in November 2013. Even though Nordstrom had been a strong advocate for workplace safety, the retailer had endured public scrutiny after terminating the employee, who was victimized by her ex-boyfriend. These two workplace violence incidents made it necessary for Nordstrom's management to determine how best to protect all Nordstrom stakeholders in the future.

In October 2015, five years had passed since John Trautwein’s oldest son, Will, had taken his own life. Trautwein, a former Major League Baseball player, was now president and chief operating officer of an information technology solutions company, and president and co-founder of the Will to Live Foundation. He had started the Will to Live foundation to save lives and honour his son, but was concerned about developing a long-term strategy and suitable performance metrics for the organization. He also wanted to identify a suitable balance between his work, his foundation, and his family. Since 2010, Trautwein had delivered many presentations and speeches to schools, teams, coaches, and religious groups in order to spread the message that teen suicide was a national epidemic and that people needed to talk openly and candidly about it. Yet he knew that he could not continue to devote this much time to only one aspect of his life. How could Trautwein grow the foundation while prioritizing his family and his own well-being?

In October 2015, five years had passed since John Trautwein's oldest son, Will, had taken his own life. Trautwein, a former Major League Baseball player, was now president and chief operating officer of an information technology solutions company, and president and co-founder of the Will to Live Foundation. He had started the Will to Live foundation to save lives and honour his son, but was concerned about developing a long-term strategy and suitable performance metrics for the organization. He also wanted to identify a suitable balance between his work, his foundation, and his family. Since 2010, Trautwein had delivered many presentations and speeches to schools, teams, coaches, and religious groups in order to spread the message that teen suicide was a national epidemic and that people needed to talk openly and candidly about it. Yet he knew that he could not continue to devote this much time to only one aspect of his life. How could Trautwein grow the foundation while prioritizing his family and his own well-being?