• Eco Femme Cloth Pads: Reaching Rural Women

    Eco Femme (EF) was a social enterprise founded in 2010. It developed re-usable cloth sanitary napkins and marketed towards those looking for sustainable products to manage their menstrual hygiene. The enterprise faced several challenges in reaching their target market of poor women in rural India. There was a taboo attached to menstruation and it was thus a difficult topic to discuss. Also, there were popular, commonly used, and easily available substitutes in the market, which were heavily marketed and distributed. EF had narrowed its options down to three broad distribution options—community groups, small convenience stores, and apparel retailers; the team needed to choose and develop a plan.
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  • Creating Value from Waste: Lessons from Mahindra & Mahindra

    In 2017, the general manager and head of business conglomerate Mahindra and Mahindra Limited (M&M)’s largest factory in Igatpuri, Maharashtra, faced several challenges related to the company’s goal of achieving zero-waste-to-landfill certification from an environmental agency. Since the Mahindra Group’s chief executive officer had decided to focus on sustainability as a key to long-term growth, M&M had to find practical ways to manage waste in the Igatpuri factory. Reducing the waste produced in the factory would require the company to deal with both production-related hazardous waste such as toxic camshaft-grinding waste and other waste such as the cotton gloves iemployees had previously discarded after every shift. The general manager knew that diverting a high percentage of waste from the landfill could produce material savings and cost reductions and boost M&M’s image as a sustainability-focused global brand. He wondered how best to embed waste management policies into the factory’s processes.
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