This case describes the challenges faced by Thoughtworks China (hereinafter ""Thoughtworks"") and Yuelong Automobile (hereinafter ""Yuelong"") while working together on the development of a digital tool for Yuelong car owners: What did they aim to achieve through innovation-beat the competition or meet consumer needs? Was this digital transformation project beyond the purview of Yuelong's New Retail Department, with General Manager Wang Jie championing it directly? Was market research needed to explore innovation opportunities? Should they consider all users' pain points and needs or focus solely on key issues? What issues should be prioritized-high-value or high-risk ones? Should the company adapt to market change after the launch of Minimum Viable Products (MVPs)? Which department should manage this innovative digital product? How should they transcend temporal and spatial boundaries to replicate such an innovation product?Clues can be found in Thoughtworks' agile innovation process. As described in the case, only one month after release, the app co-developed by Thoughtworks and Yuelong, the result of intense debate between the pair, was well-received by the market. In January 2021, Zhang Min, Chairperson of Tengfei Group, Yuelong's parent company, invited Wang Jie, Yuelong's General Manager, Li Chuang, Yuelong's Director of New Retail Department, and Zhao Xin, Thoughtworks' Chief Project Manager, to discuss how to replicate the app's development process and apply it to other Tengfei subsidiaries. While the digital age continuously demanded innovation from carmakers, Zhao knew these subsidiaries needed to understand their market position and priorities before introducing new tools rather than simply following the latest digital trends. This case may spark further discussions about the difficulties with product innovation, helping students understand the characteristics and applications of Thoughtworks' agile innovation methodology.

The vice-president at Tencent LeXiang (LeXiang), the enterprise social networking platform of Tencent Holdings Limited (Tencent), had been overseeing the development of the platform from its inception. Since its official launch in 2017, LeXiang had been successfully adopted across a wide range of multinational corporations; it was also popular internally at Tencent, with many employees engaging with their fellow co-workers on the forums.<br><br>The vice-president was preparing for a meeting with Tencent’s leadership about the future of LeXiang and how the platform could bring value internally to the company. As part of her preparations, she received a data set that included many posts and replies within Tencent’s own LeXiang platform. While she thought there was significant value in the insight the platform provided about Tencent’s own employees, she was unsure how to organize the wide-ranging posts and demonstrate their potential value to Tencent’s leadership.

The vice-president at Tencent LeXiang (LeXiang), the enterprise social networking platform of Tencent Holdings Limited (Tencent), had been overseeing the development of the platform from its inception. Since its official launch in 2017, LeXiang had been successfully adopted across a wide range of multinational corporations; it was also popular internally at Tencent, with many employees engaging with their fellow co-workers on the forums. The vice-president was preparing for a meeting with Tencent's leadership about the future of LeXiang and how the platform could bring value internally to the company. As part of her preparations, she received a data set that included many posts and replies within Tencent's own LeXiang platform. While she thought there was significant value in the insight the platform provided about Tencent's own employees, she was unsure how to organize the wide-ranging posts and demonstrate their potential value to Tencent's leadership.

This case describes how Transsion Holdings ("Transsion"), a company with Chinese origins and strong advantages in the low-cost production of quality products, has used disruptive innovation to drive its many achievements in African and other emerging markets (such as India). As a startup with few resources, it was able to surpass global mobile phone brands (such as Samsung and Nokia) and take the lead position in the African mobile phone market (in terms of market share by volume). However, Transsion has been facing fierce competition in recent years. In January 2019, Xiaomi, a well-known Chinese smartphone brand, also entered the African market after gaining a firm foothold in the Indian market, and thus became a threat to Transsion's efforts to retain its lead position in Africa. In India, Transsion has to compete against Xiaomi as well as aggressive local competitors. Furthermore, due to consumption upgrading, the development of feature phones is making way for that of smartphones. How can Transsion, as the world's largest feature phone brand, expand its business in such an environment? Based on the disruptive innovation theory proposed by Dr. Clayton M. Christensen, this case will lead a discussion on why Transsion successfully entered Africa and achieved a leading position there and how Transsion should act in other emerging but competitive markets. By doing so, it aims to explore the implications of technology-based companies' growth strategy in emerging markets.