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Sunshine: The Million Dollar Email
The Sunshine Foundation of Canada (Sunshine) was a national, Canadian-focused, self-funded charity established in 1987 and headquartered in London, Ontario. In the second half of 2020, the chief executive officer (CEO) and president was deciding how to create an effective email template that would serve the larger organization as the first point of contact for potential donors. Sunshine’s relationships and donor pipeline were the organization’s lifeline, and with strong competition in the non-profit milieu, the CEO knew securing funds in the individual-giving category would be difficult. How could she outline Sunshine’s differences and highlight why the prospective client would be interested in becoming a donor? How could she convert these prospects into new Sunshine donors? -
Onyx Initiative: Expanding the Black Talent Pipeline
In April 2021, the co-founders of the Onyx Initiative (Onyx) were reviewing the progress of their six-month old organization. The co-founders had founded Onyx to expand the Black talent pipeline by offering a scholar program that connected Black students with mentors and offered them online professional development. The initiative had successfully accepted an inaugural cohort of 170 Black students and partnered with numerous corporate, community, and educational partners. Recently, corporate sponsors had approached Onyx with a request to expand programming to their US offices. The co-founders needed to decide if now was the right time for expansion, or if this would be spreading their new organization too thin.