Design thinking offers a way to make business decisions that is especially suited to exploring uncharted territory and solving complex problems. But leaders need to know when to apply it, and they have to prepare both their employees and managers to do so. The authors have identified the characteristics that make an organization "design thinking-ready" along with a strategic approach to adopting it.

It is not surprising that managers find it hard to distinguish similar-sounding, IT-based concepts such as augmented reality and virtual reality. To many, all of these constructs mean nearly the same and, as a result, the terms are often used interchangeably. This confusion holds back those eager to explore the different opportunities these new technologies present. This Executive Digest presents six different types of reality and virtual reality-(1) reality, (2) augmented reality, (3) virtual reality, (4) mixed reality, (5) augmented virtuality, and (6) virtuality-as part of our actual reality/virtual reality continuum. We then illustrate their differences using a common example and outline business applications for each type.