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Aravind Eye Care System: Time to Shift Gears
Aravind Eye Care System (AECS) had a dream run on the growth path, providing affordable, quality eye care to its patients by building on economies of scale and developing a cross-subsidisation model for financial sustainability. The organisation's mission was 'to eliminate needless blindness' However, emerging demographics and disease profile question the sustainability of the approach taken by the organisation, especially as the organisational strategy, systems and processes were designed for cataract patients. With the increasing proportion of non-cataract patients, top management needs to assess the impact of the'changing patient' on various dimensions of the business model of AECS.