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General Motors OnStar
In the drive to create the wired automobile, General Motors developed the OnStar system, a subscription-based, wireless dashboard communication service that provides numerous safety and convenience features including emergency assistance, remote door unlocking, and hotel reservations. GM was faced with several key questions regarding its market-leading telematics system. Should they syndicate OnStar, or was it of more value to the company as an exclusive feature? Should the OnStar division be spun-off? Will telematics devices become standard for all vehicles, and if so, how would this affect decision-making regarding OnStar?