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Baidu Inc.: Leveraging Artificial Intelligence for Intelligent Recruitment
In the era of artificial intelligence (AI), data and algorithms have been increasingly incorporated into organizations’ talent management in general and recruitment processes in particular. The case discusses the experience of the China-based technology giant Baidu Inc. (Baidu) during its implementation and incorporation of AI in its recruitment process. It introduces the new trend of intelligent recruitment, addressing the transformation toward it, its technical functions, and the operational model and value creation it enables. It also explores the challenges and future opportunities in the use of AI for talent management. -
Youku Tudou: Shaping Entertainment and Media in China
Both founded in the mid-2000s as two of China’s earliest online video platforms and both emphasizing creative, original content, Youku and Tudou enjoyed popularity among China’s young netizens, while constantly battling each other for market leadership. Both firms went public, on the NYSE and Nasdaq respectively. Facing China’s hyper-competitive online video market, the twin firms decided to engage in a series of transactions, including a merger of the two, the delisting of Tudou, a major investment from and eventually the acquisition by Alibaba, and the delisting of Youku Tudou and transformation into part of Alibaba. Together with Baidu’s iQIYI and Tencent Video, Youku Tudou will continue to shape China’s entertainment and media landscape.