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A large-scale field experiment shows how to customize mobile discount offers for maximum effect. A promotion for a nearby event should be offered very close in time to when the event will occur. When mobile users are farther away, a one-day delay gets better results.

Marketing managers tend to focus on "mean" or "net" consumer scores, but these miss an important point: Some brands are highly polarizing, with large numbers of "brand lovers" and equally large numbers of brand haters. Measuring "brand dispersion" will allow marketers to identify polarizing brands, and they can take steps to turn polarization to their advantage.

New research finds that the longer a CEO is in office, the stronger the company-employee relationship becomes--but after a time, the company-customer relationship weakens because of changes in how CEOs learn over the course of their tenure.

Even as companies increasingly embrace corporate social responsibility, it remains controversial in terms of the bottom line. New research reveals an unexplored benefit: CSR activities can make a company more innovative and lead them to launch more new products.