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As a leading education company in China, the New Oriental Education Technology Group is constantly responding to the challenges. In 2021, in response to the COVID-19 pandemic and China’s “double reduction’”policy, New Oriental was actively engaged in a strategic transformation, seeking new directions. Major actions include joining the live e-commerce track, partnering with farmers and rural enterprises, and selling agricultural products on e-commerce platforms. New Oriental has achieved remarkable results in 2022 by highlighting its unique approach to live e-commerce. However, the company is finding it hard to sustain its current success, so New Oriental needs to determine its future directions.

This is an MIT Sloan Management Review article. Many studies have shown the importance of mentoring and coaching in supporting individuals' career and personal growth. However, changes in the career landscape in recent years, including global mobility, an increasingly diverse workforce and shortened job tenures, present managers with new complexities and uncertainties. The notion that one mentor can meet all of an individual's developmental needs is often inconceivable. Instead, the authors argue that there are a number of network support roles beyond that of formal mentor. As individuals change roles, industries or organizations or relocate to different countries, they need to build a "personal board of advisors" that fits their careers and their busy lives. The authors' research suggests that individuals seek career and psychosocial support from multiple people. In their research the authors found that most of the members of people's personal boards of advisors played an active role in supporting the individuals' career and personal development. However, some individuals also mentioned the importance of people who had passed away but continued to motivate and inspire them. The authors identified six types of personal board members: personal guides, personal advisors, full-service mentors, career advisors, career guides and role models.