This case study focuses on the digital transformation strategy of Tsingtao Brewery in the Chinese beer market. Tsingtao Brewery is one of the oldest and most famous beer brands in China. However, this legacy brewery company also faces challenges, such as fierce competition, slow market growth, and consumption upgrading. To respond to the changes of consumer demand and industry competition, Tsingtao Brewery accelerates its digital end-to-end supply chain in various aspects, such as procurement, production, logistics, and marketing. During its digital transformation, did Tsingtao Brewery choose outsourcing digital technologies, applying the Blue Ocean Strategy, or centralizing its organization? These dilemmas were awaiting answers.

Founded in 1987, China Merchants Bank (CMB) is a pioneer in the use of technical innovation and IT as a competitive tool in the rapidly evolving Chinese banking sector. With a relatively small branch network when compared to its larger competitors, CMB uses an IT-driven strategy to introduce an "all-in-one" card, which integrates a suite of financial products to drive its personal banking business enabling CMB to be ranked 6th among China's commercial banks and 2nd among the other national commercial banks in terms of total assets as of June 2006. Underlying its excellence in personal banking is CMB's leadership in developing its credit card business. By April 2006, CMB had issued a total of over 5 million credit cards, capturing one-third of the Chinese credit card market. In September 2006, CMB's IPO in Hong Kong fetched about $2.4 billion and, given deregulation in the banking sector in China, CMB's President was presented with new challenges and opportunities concerning how such funds should be productively allocated to ensure CMB's competitiveness.