• ExxonMobil: Is Chasing Net Zero Futile?

    The case is set in September 2023, and talks about the energy transition of the oil and gas industry in context to ExxonMobil (Exxon), which has seen continued backlash from media and climate activists on its stance on climate change, strategies towards pivoting its core business towards more sustainable practices and moving away from fossil fuel energy that contributes significantly to global warming. While many oil and gas companies have increasingly opted to investing in renewable forms of energy, Exxon has instead focused on investing in carbon capture and storage (CCS) technology, and other alternate forms of energy like hydrogen and biofuels. Exxon had also introduced Net Zero pledges, but industry analysts continued to question the company's stance and strategies and its persistent focus on oil and gas. Was chasing Net Zero the right strategy for Exxon moving forward? Given its predominant involvement in oil and natural gas, was it strategic to persist in prioritizing oil demand alongside lower emission initiatives and transition investments? Was its existing strategy sufficient to help the conglomerate reinvent itself in a competitive and rapidly changing energy market?
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  • Transforming Blue Bird: Indonesia's Top Mobility Provider's Push for Sustainable Growth and Digitalisation in the Post-COVID Era

    Set in 2023, this case describes the digitalisation and sustainability journey of Blue Bird, an Indonesia-based taxi business established in 1965. By 2014, when the company was publicly listed, it had become the country's largest taxi provider. In 2023, it had expanded its business to include car rental, car auction, as well as shuttle and chartered bus services. In 2022, Blue Bird announced its "multiproduct, multichannel, multi-payment" or 3M strategy to achieve its Mobility as a Service (MaaS) vision of a more efficient, sustainable, and digitally advanced company. Blue Bird had pressed on with its digitalisation efforts, despite its setbacks during the COVID-19 pandemic. In the same year, it won the Top UN Sustainable Development Goals (SDGs) Award. This achievement followed the company's announcement of its sustainability vision to halve its waste and emissions by 2030, and establish "3-Blues" - BlueSky, BlueLife, and BlueCorps - for driving its environment, social, and corporate governance goals. In 2023, Indonesia, along with the rest of the world, was still nursing the trauma of the pandemic. How should Blue Bird better drive its 'twin' and intertwined transformations of sustainable growth and digitalisation? What could be the trade-offs, particularly if the emphasis tips towards digital transformation? At the same time, what can we learn from Blue Bird's experience in terms of corporate governance as a family business in Indonesia which practices a two-tier board structure?
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  • Financial Statement Analysis

    The case describes the Financial Statement Analysis interactive learning object. It is aimed at students taking the COR1307 Accounting for Entrepreneurs course in particular, as well as other basic financial accounting courses (ACCT101 and ACCT111 - Financial Accounting) and basic finance courses. The course is designed to provide a broad base coverage of issues related to accounting, such as basic accounting concepts and their applications to businesses, capital-raising, short-term and long-term financial planning, managerial accounting principles and concepts, management planning and control, as well as taxation that are relevant to future business owners and entrepreneurs. Business owners and entrepreneurs need the general foundation to help plan and control business operations and finance as well as discussing and negotiating with other stakeholders of the business.
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  • XDel Singapore: Using Technology to Deliver Simplicity

    Courier company XDel Singapore is not only involved in express courier and delivery services, but also e-commerce and last-mile fulfilment, international and cross-border deliveries, as well as mailroom and logistics activities. It has grown from a two-man operation in 1993 to a firm of close to 100 staff as at 2021, with its revenue rising from US$26,150 in its first year of operations to US$5.4 million in 2020. To enable the company to gain a competitive edge in the local logistics industry, XDel Singapore has invested heavily in information technology (IT) infrastructure. It has developed key technological innovations to improve its efficiency and productivity, which include the HOMES Enterprise Resource Planning (ERP) system, its proprietary mobile app LUKE, and a website with enhanced capabilities. In addition, it has also switched to using the Voice over Internet Protocol (VoIP) phone system and adopted the use of the artificial intelligence (AI)-powered Springboard engine as part of its Vehicle Route Planning (VRP) system, while tapping on WhatsApp and Telegram messaging apps to communicate with staff and customers. Additionally, XDel Singapore has started to use data analytics to make better decisions on deploying staff and conduct route planning.
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