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Tims China: Brand Positioning in China
Despite Tims China already operating more than 800 stores, the coffee company was still at a disadvantage in terms of store numbers. An urgent issue that the chief executive officer and his management team needed to resolve was how to rapidly expand to achieve economies of scale: Should they stick to company-owned stores to maintain absolute control over quality, or open up to franchising to rapidly expand their footprint? -
Tims China: Brand Positioning in China - Student Spreadsheet
Spreadsheet to accompany product W37845.