Located in southwest China, Bosai Minerals Group Co., Ltd. (Bosai) has been engaged mainly in the bauxite and manganese business since 1997, and by 2010, it had successfully completed acquisitions of three large overseas mining companies. By incorporating the traditionally mild and inclusive neo-Confucianism into its management philosophy, Bosai’s overseas branches had successfully integrated themselves into local communities and cultures. In March 2016, shortly before the acquisition of Guyana Manganese Inc., the board of directors was debating how to deal with employees of the acquired company. Newer directors proposed laying off inefficient local employees and granting incentives through an improved performance appraisal mechanism. This proposal was fiercely opposed by directors who had been on the board longer. Bosai’s chair and managing director had to decide how to proceed, ensuring a smooth transition and sustainable development of the subsidiary.
By 2018, NIO Inc. was more than just a car company. By providing high-performance smart electric vehicles and the ultimate user experience, NIO had shown its commitment to creating a pleasant lifestyle for its users and creating a worldwide “user brand.” Based on mobile Internet thinking, NIO created its own unique business model with the user experience at its core.<br><br>Unlike Tesla Inc., NIO took only four years from its inception to its launch, while Tesla spent about seven years to achieve this. While NIO and Tesla were often equated, NIO’s founder, Ben Li, specifically differentiated NIO from Tesla with his powerful statement that “becoming the world’s most user-satisfied company is more important than revenue.” To achieve this great value proposal, NIO had to develop its own business model.