Peter Drucker's extensive writings, including more than 30 HBR essays, are landmarks of the managerial profession. They've influenced the practice and teaching of management for decades and no doubt line thousands of bookshelves. But does anyone read his works? More important, ought they? More important still, what will they gain if they do? In this 1980 article, Kantrow maintains that Drucker's real contribution to the discipline of management lies not so much in the cash value of his ideas but in the rigorous activity of mind by which they are formulated. One can learn far more deeply from watching Drucker think, says Kantrow, than from studying the content of his thought. Using specific passages from many of Drucker's books, the author demonstrates how Drucker's broadly contextual, logical, holistic play of thought enacts a kind of ongoing drama of perspective and how, combined with his fair-minded approach and commonsense flow of reasoning, Drucker so effectively convinces the reader. Kantrow also classifies Drucker's works into four groups - social and political thought, business and management analyses, views of what might logically develop in the future, and how-to primers on business tasks - and offers a guide for how to choose the best book for you. Accompanying Kantrow's article are essays by five leaders who write about Peter Drucker's influence on them: A.G. Lafley, of Procter & Gamble; Frances Hesselbein, of the Leader to Leader Institute; Oscar Motomura, of the Amana-Key Group; Peter Paschek, of Delta Management Consultants; and Zhang Ruimin, of Haier.

Zhang Ruimin's leadership of the renowned Haier Group began before the Chinese company even carried that name. More than 20 years ago, Zhang was appointed director of the Qingdao Refrigerator Factory, which faced enormous debt and didn't seem likely to survive, let alone prosper. The main challenge in those early days was boosting the morale of his workers, who had gone unpaid for months and grown deeply dispirited. Zhang borrowed money so he could catch up on payroll and make other improvements--and his employees took heart. Once he had won their goodwill, Zhang explains in this first-person account, he started demanding good work. There was very little discipline in the factory at that point. Rules and regulations existed in writing but had never been seriously upheld. Zhang guaranteed the payment of salaries, but only on the condition that people obeyed the policies he established--some as simple as "Stealing company property is prohibited." Those who violated factory rules could be given demerits or even deprived of factory membership (that is, no longer allowed to be part of the company's collective ownership). Far from intimidating employees, this boost in discipline gave people a sense of security and hope. Now that Haier is a world-class operation competing in global markets, Zhang's focus as chief executive has shifted from setting a strong example to giving employees room to make their own decisions and realize their goals. To that end, he is striving to create an organizational structure that is as flat and has as few boundaries as possible. He is also emphasizing what will serve the market, not what will please someone further up in the company hierarchy. Employees, he believes, should feel that they have a customer to answer to, more so than a superior.