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Exploring the Last Five Kilometers Travel Business: Liu Feng’s Opportunity
<div style="font-size: 0.94em; line-height: 1.4;"><p align="justify">This case examines the innovation path in the entrepreneurial journey of Liu Feng, founder of Nanjing Kuickwheel Intelligent Technology Co., Ltd. (Kuickwheel), a high-tech company established in 2014 in China’s Jiangsu Province. Aspiring to become a provider of short-distance travel solutions with advanced software and hardware, Kuickwheel was committed to building a user-preferred travel mode with a 5 km range. In 2022, Liu was considering the best way of addressing intrapreneurship processes to develop Kuickwheel’s next generation of products to take advantage of the opportunities presented in the smart travel market. Liu was a serial entrepreneur and had created several previous businesses. How could this experience help him identify and realize the next electric scooter opportunity?