• Adisseo: Balance Between Concentration and Diversity

    Companies frequently consider diversification to be a crucial strategic decision during their growth journey to mitigate business risks and pursue continued expansion. Nonetheless, when pursuing diversified expansion, companies must accurately identify the suitable industry or domain and maintain a balanced relationship between specialization and diversification. Failure to do so can have negative repercussions on their development. This case study centers around Adisseo, a well-established company specializing in animal feed additives, and examines their diversification efforts in addition to their primary operations, such as methionine, by accelerating the development of other businesses through various means. This case primarily addresses the following inquiries: How did Adisseo cultivate its core competencies throughout its eight-decade-long development? What is Adisseo's position in the global methionine industry and what strengths does it possess? Who are Adisseo's competitors in this sector, and what challenges does the company encounter? Additionally, the case examines the progress of Adisseo's other business ventures apart from methionine and identifies their competitors and challenges. It also evaluates the accomplishments resulting from the implementation of Adisseo's "two-business-pillar" strategy, as well as the problems the company faces. Adisseo's explorations and practices offer valuable insights for similar enterprises facing technical barriers and pursuing diversification.
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  • Bluestar's Acquisition of Adisseo (C)

    In cross-border mergers and acquisitions (M&A), post-merger integration is a challenge. The main questions posed are how should the expected operating and financial targets and a smooth transition be achieved and synergies be generated. These factors directly affect the ultimate realization of the value of overseas M&A transactions. This case, as the third one in the series of cases on BlueStar's acquisition of Adisseo, highlights new strategic initiatives adopted by the Bluestar Group in recent years to boost Adisseo's growth. Furthermore, this case focuses on the promotion of further integration between the Bluestar Group and Adisseo at various levels since the completion of the acquisition of and integration with Adisseo in 2012. The case focuses on the following questions: How did China National Chemical Corporation Ltd. (ChemChina) and the Bluestar Group promote the successful listing of Adisseo, the acquired companyin China's A-share market? How did the A-share listing transform Adisseo's corporate governance? Backed by the Bluestar Group and ChemChina, which initiatives did Adisseo take in terms of related diversification, capacity expansion, and global layout? How did ChemChina and the Bluestar Group further promote the merger and integration, as well as the sustainable development of Adisseo? Which innovative practices were adopted by the parties and how did they benefit? These explorations and practices provide useful experience for Chinese companies' M&A of overseas companies and integration after M&A.
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  • Digitalization of Foton Motor

    With the arrival of a digital era, digitalization has penetrated into every aspect of production and life, and brought many new opportunities and challenges. Under such circumstances, traditional enterprises have launched digital transformation one after another. It's worthwhile to draw on the experience of these enterprises in addressing the pain points and difficulties encountered in their chosen strategic path and the progress of digital transformation. Beiqi Foton Motor Co., Ltd. ("Foton Motor" for short), established in 1996, kicked off digital transformation in the integration of informatization and industrialization (IoII). After 2015, Foton began to step up efforts in digitalization, established the "114" digital system architecture, and built an automotive ecosystem integrating vehicle manufacturing, core parts, auto finance, Internet of Vehicles and e-commerce for the commercial vehicle market. This case focuses on the process of Foton Motor's digital transformation.
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