• What Women Want: Creation of A Luxury Brand

    South Korea was first introduced to luxury brands in the 1990s. Since then, a great interest in luxury products, or myungpoom, and foreign products, called waejae, has developed. Despite the strong preference for fashion products from the United States and Europe, Sang A, a brand founded by a woman born and raised in Korea, is recognized as a myungpoom in Korea. This new luxury brand is also known for its designer handbags in the United States and is quite successful in both countries. In a comparative study of Sang A and the internationally well-known luxury brand Jimmy Choo using literary research, Internet research, field research, and interviews with Sang A bag consumers, I identified several key elements of success for the two brands: niche market targeting, storytelling, a 'hungry attitude,' high prices but accessible discounts, thorough management of distribution channels, and image-making through star power. This article implicates that Korean consumers have complex desires that go beyond simply wanting foreign goods.
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  • Reduce Product Counterfeiting: An Integrated Approach

    There is substantial interconnection between the reduction of product counterfeiting and quality management. This article seeks to demonstrate how integrating anti-counterfeiting initiatives into quality management strategies can reduce risk in the supply chain. We explore issues pertaining to product counterfeiting, the practical application and constraints of anti-counterfeiting initiatives within the supply chain, and the intersection of anti-counterfeiting initiatives with quality management programs. Gaps in current management strategies to address these issues are identified, and a potential remedy to address these deficiencies is proposed. Practical suggestions regarding the application of quality principles to offset counterfeiting should reduce risk in the supply chain.
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  • HomeGrocer.com: Anatomy of a Failure

    This case study examines the initiation, financing, development, and failed merger of an ambitious online grocery retail venture: HomeGrocer.com. It highlights the risks and challenges associated with developing a revolutionary venture. Even though the HomeGrocer.com team did many things right developmentally, some key errors and unfortunate timing resulted in them expanding too quickly and running low on cash. It also forced them to make a tough strategic decision about whether to scale back operations and renege on their IPO commitments or merge with a well-funded competitor, Webvan. The case discusses lessons that can be learned from business failure.
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  • Voluntary Producer Responsibility: Carton Packaging Recycling in U.S.

    This case tackles the issue of recycling of poly-coated beverage cartons in the United States. In 2008, recycling access to the commodity was low, putting the industry at risk of losing market share to other forms of packaging. The protagonist of the case Alan Murray, then CEO of Tetra Pak North America, pulled industry leaders together under the Carton Council of North America (CCNA) to attempt to boost recycling access in communities across the U.S. to 60%, an amount that would allow the producers of products to carry the unconditional Federal Trade Commission logo on their packages. Still, improving access in small local communities would be difficult. In reading and discussing the case, students analyze the reverse supply chain for recycled cartons, the rationale behind lackluster access to recycling, and CCNA programs designed to reconstruct the reverse supply chain.
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  • Brand Israel: Marketing in Crisis

    Israel had experienced great change since its founding in 1948 to become arguably the most prosperous nation in the Middle East. With the exception of the United States and more recently China, Israel had more companies listed on the NASDAQ than any other. It spent a larger percentage of its budget on research and development than any other country in the world. Multinational companies like Intel, Microsoft, Google, Cisco, Motorola, Mitsubishi, Hewlett Packard, Deutsche Telekom and eBay had set up significant operations there. Within 50 years of its establishment, Israel had experienced unprecedented economic growth. But despite its many successes, the country remained in a constant state of conflict. The Arab-Israeli conflict lingered, and Israel and its geographic neighbors had strained relationships. Could Israel market itself to tourists and businesses despite its constant state of conflict? How should it do so? Was it better to focus on a national narrative or pursue city or industry marketing and branding?
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  • Triage at Rouge Valley Health System

    In late 2006, the Rouge Valley Health System's board of directors began to grasp the gravity of the leadership challenge set before them: rescue the amalgamated Scarborough Centenary Hospital and the Ajax and Pickering General Hospital, which was financially a "basket case," or face an imposed government takeover. A recently completed independent peer review conducted from June through November 2007 came down hard on the former senior leadership team for poor performance and lack of accountability. To reverse the hospital's grave prognosis, the board needed to perform triage: work with their new chief executive officer to stop the financial bleed, restore faith among the hospital's senior management and work towards a new organizational culture.
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  • From Beijing Jeep to ASC Fine Wines: The Story of an American Family Business in China

    In 1985, Don St. Pierre Sr. became President of Beijing Jeep, the troubled joint venture between American Motor Corporation and the Chinese government to build Jeep Cherokees in China. Just over a decade later in 1996, leveraging contacts from his time in the automotive industry, he founded ASC Fine Wines with his son, Don Jr. Despite many challenges, from building a distribution network from the ground up to Chinese Customs throwing Don Jr. in prison, the St. Pierres prevailed, and ASC was standing tall as China's number-one fine wine importer by volume and value in 2013. ASC had developed a reputation for quality of product and service, beating out the competition of private wine importers and state-owned enterprises. What lessons had this father-son team learned in their 20 years of doing business in China? Would ASC make the transition from being a family-run business to a part of Suntory Holdings and still thrive? Could ASC under its leadership continue to adapt to the changing market for fine wine in China?
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  • Hemisphere Development LLC: Betting on a Brownfield

    The case puts students in the shoes of Todd Davis, founder and CEO of a boutique brownfield redevelopment firm, Hemisphere Development, in 2010. Davis is wrestling with decisions and processes surrounding the potential acquisition and redevelopment of the former Delphi Automotive plant in Columbus, Ohio. When making the investment decision, Davis (and students) must consider various factors: What is Hemisphere's implicit investment strategy, and what are the firm's core competencies? How should the firm finance this transaction to achieve an acceptable return?
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  • Launching a Business Accelerator: venVelo

    An early stage investment firm is ready to launch after receiving funding from its first investor. With $400,000 in capital and twice that amount forthcoming, venVelo needs a process so it can be exposed to those seeking funding, evaluate the opportunities, make investments and mentor its portfolio clients. The challenge for venVelo’s management team is to apply the same principles in managing venVelo that it looked for in other companies seeking investment: don’t focus on being perfect; focus on getting better every day.
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  • La Maison Maison Inc.

    In 2012, the manager of commercial accounts at the central Montreal, Quebec, branch of the Dominion Bank of Canada considers a loan request from the founder and chief executive officer of a growing wholesaler of housewares and textiles to independent and multi-national retailers across Canada. The owner is requesting a $4 million long-term loan to purchase and equip a building in an industrial area of Montreal into which the company could move from its present location.
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  • Triage at Rouge Valley Health System

    In late 2006, the Rouge Valley Health System’s board of directors began to grasp the gravity of the leadership challenge set before them: rescue the amalgamated Scarborough Centenary Hospital and the Ajax and Pickering General Hospital, which was financially a “basket case,” or face an imposed government takeover. A recently completed independent peer review conducted from June through November 2007 came down hard on the former senior leadership team for poor performance and lack of accountability. To reverse the hospital’s grave prognosis, the board needed to perform triage: work with their new chief executive officer to stop the financial bleed, restore faith among the hospital’s senior management and work towards a new organizational culture.
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  • Brand Israel: Marketing in Crisis

    Israel had experienced great change since its founding in 1948 to become arguably the most prosperous nation in the Middle East. With the exception of the United States and more recently China, Israel had more companies listed on the NASDAQ than any other. It spent a larger percentage of its budget on research and development than any other country in the world. Multinational companies like Intel, Microsoft, Google, Cisco, Motorola, Mitsubishi, Hewlett Packard, Deutsche Telekom and eBay had set up significant operations there. Within 50 years of its establishment, Israel had experienced unprecedented economic growth. But despite its many successes, the country remained in a constant state of conflict. The Arab-Israeli conflict lingered, and Israel and its geographic neighbors had strained relationships. Could Israel market itself to tourists and businesses despite its constant state of conflict? How should it do so? Was it better to focus on a national narrative or pursue city or industry marketing and branding?
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  • Indigo Books and Music Inc.

    Since 1996, Indigo Books and Music had grown to become essentially a book retail monopoly in Canada. But the global recession had hit the company hard, and the chief executive officer (CEO) was focused on creating innovation at every level of the national operation. The hope was that Indigo would eventually be able to compete internationally with giants such as Amazon.com and Barnes & Nobles. How to stabilize the company's financials while at the same time creating and promoting creative product lines that customers would crave was the critical question that the CEO had to answer if her company was to thrive in the future.
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  • Aztek Chocolate Studio: Accounting System Software

    In late 2013, the founder of Aztek Chocolate, a candy manufacturer, in Winnipeg, Manitoba, is confronted with making an accounting system selection decision. He has two traditional options — outsourcing to an accounting or bookkeeping firm versus using an internally developed spreadsheet or commercial software package — as well as a third “hybrid” option — using an accounting cloud, or Software-as-a-Service, service provider. Sales are starting to flow in, and chocolates are shipping out, but he realizes he must now attend to setting up financial control and reporting systems before he loses control of the new firm’s financial performance. Should he hire an accountant, manage the finances himself with a commercial accounting software package or use an accounting cloud service provider?
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  • Colin's Car Detailing

    The owner and founder of a small, independent car-detailing service considers several opportunities for his upcoming busy season. These opportunities include expanding the company’s services, purchasing a truck and becoming a mobile auto detailer, franchising the business or selling the business to pursue other work for the summer. With his undergraduate studies beginning in September, the owner’s top priority is to earn enough money to pay for tuition and to sustain himself during his first year at university.
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  • U.S. Preventive Services Task Force: Releasing New Guidelines for Breast Cancer Screening (A)

    In late October 2009, the U.S. Preventive Services Task Force (USPSTF), an independent panel of primary care experts, was preparing to release their updated guidelines for the use of screening mammograms, which were given to women in an attempt to detect evidence of breast cancer at a treatable stage. The new guidelines, based on rigorous scientific research and tests, now recommended routine screening starting at age 50 rather than at age 40. The challenge the USPSTF faced was that this shift in the recommended starting age was likely to spark significant debate among medical professionals and in the press. Also available is the supplement 9B14M021.
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  • U.S. Preventive Services Task Force: Releasing New Guidelines for Breast Cancer Screening (B)

    In late October 2009, the U.S. Preventive Services Task Force (USPSTF), an independent panel of primary care experts, was preparing to release their updated guidelines for the use of screening mammograms, which were given to women in an attempt to detect evidence of breast cancer at a treatable stage. The new guidelines, based on rigorous scientific research and tests, now recommended routine screening starting at age 50 rather than at age 40. The challenge the USPSTF faced was that this shift in the recommended starting age was likely to spark significant debate among medical professionals and in the press. Use with 9B14M020.
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  • Corporate Governance at Martha Stewart Living Omnimedia: Not "A Good Thing"

    "The case opens with Martha Stewart's 2005 release from prison following her conviction for obstructing an insider-trading investigation of her 2001 sale of personal stock. The scandal dealt a crippling blow to the powerful Martha Stewart brand and drove results at her namesake company, Martha Stewart Living Omnimedia (MSO), deep into the red. But as owner of more than 90 percent of MSO's voting shares, Stewart continued to control the company throughout the scandal. The company faced significant external challenges, including changing consumer preferences and mounting competition in all of its markets. Ad rates were under pressure as advertisers began fragmenting spending across multiple platforms, including the Internet and social media, where MSO was weak. New competitors were luring readers from MSO's flagship publication, Martha Stewart Living. And in its second biggest business, merchandising, retailing juggernauts such as Walmart and Target were crushing MSO's most important sales channel, Kmart. Internal challenges loomed even larger, with numerous failures of governance while the company attempted a turnaround. This case can be used to teach either corporate governance or turnarounds. "
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  • Temporary Staffing at Christie's: An Operations Management Approach

    The case is based on an actual challenge faced by Christie's Hong Kong, the Hong Kong subsidiary of the renowned auction house. For its biannual auctions, the company needs to hire 200 to 300 temporary sales assistants and assign them to different positions on different days. The human resources team believes that the current manual process of hiring and assignment is labor intensive and is unable to cope with sudden changes. They are looking to streamline the process and use decision tools.
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  • Colin's Car Detailing

    The owner and founder of a small, independent car-detailing service considers several opportunities for his upcoming busy season. These opportunities include expanding the company's services, purchasing a truck and becoming a mobile auto detailer, franchising the business or selling the business to pursue other work for the summer. With his undergraduate studies beginning in September, the owner's top priority is to earn enough money to pay for tuition and to sustain himself during his first year at university.
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