Integrated Centre for Consultancy Private Limited (ICCPL) was a small company operating in India’s public relations (PR) industry. ICCPL was a successful and established company in this industry, with a focus on a niche segment of the market—real estate firms that offered affordable housing and operated on thin margins. ICCPL’s strong client relationships had resulted in an excellent track record for executive brand building and a client retention rate of above 75 per cent, which the company boasted as the highest in the market. In December 2018, one of ICCPL’s clients requested that the company lower its pricing or risk losing the contract to either a new in-house PR department or a small competitor that was offering a similar service at half the price. ICCPL refused to lower its price and, in June 2019, the client announced its plan to cancel the contract. ICCPL was analyzing all data for client satisfaction and loyalty to determine what went wrong. Should the company attempt to retain this important client? If so, what strategy can the company use?
Intolerance and discrimination against LGBTQ+ identifying individuals are widespread in the workplace and in academic institutions. This case explores the consequences of intolerance and offers participants an opportunity to consider and practice how individuals can use inclusive language and mindful communication strategies to deal with episodes of intolerance. Learning how to break the silence when faced with taboo or challenging topics enables people to understand other individuals’ perspectives and draw them into a shared conversation, thereby fostering understanding. <br><br>The case focuses on the prevalence of common types of microaggressions and discrimination in the workplace and in academic institutions and enables participants to consider and role-play multiple mini cases connected to queer and trans experiences based on real-life events.
In late 2019, LVMH Moët Hennessy – Louis Vuitton SE (LVMH) , a luxury goods empire, made an aggressive bid to acquire Tiffany & Co. (Tiffany), in an attempt to expand LVMH’s product portfolio and customer base. This move was consistent with the specialty of LVMH's chief executive officer—making hostile acquisition offers. The chief executive officer of Tiffany needed to consider whether the acquisition was in the best interest of Tiffany's existing shareholders and whether the terms of the current offer maximized the value of Tiffany.
ShotSpotter, Inc. is a company that leverages Internet of Things (IoT) technology and Artificial Intelligence (AI) to provide services to police departments. In 2022, ShotSpotter had over 20,000 sensors deployed in over 125 cities to alert customers when gunshots were detected. In addition, a tool known as Connect uses AI to analyze data and predict where crimes might occur during each patrol shift. The case presents the different products that ShotSpotter offers and describes the roles of data, AI, and IoT in developing the capabilities within the products. The case also presents the ethical dilemma in the use of AI and data-driven policing. The case asks students to assess ShotSpotter's capabilities in 2022 and determine what steps senior management should take to enable the continued growth of the company.
Our story starts in 2001. Mike Caswell, an engineer and early Starbuck's employee, creates a technology that permits better flavor and increased margins, for fresh-roasted coffee in retail stores. Years of engineering and fundraising, franchising, disputes, hopes and frustrations ensue. Jamie Robertson joins in 2017, as both investor and CEO of a new unit in the UK and opens a store in London. The Covid pandemic hits, but Jamie perseveres, as he has realized that it is the customer experience that will make the difference. Jamie and his team open additional stores in London, Jamie is named CEO of the group, and eventually they are successful in raising significant funds for expansion in the UK and the US.
Integrated Centre for Consultancy Private Limited (ICCPL) was a small company operating in India's public relations (PR) industry. ICCPL was a successful and established company in this industry, with a focus on a niche segment of the market-real estate firms that offered affordable housing and operated on thin margins. ICCPL's strong client relationships had resulted in an excellent track record for executive brand building and a client retention rate of above 75 per cent, which the company boasted as the highest in the market. In December 2018, one of ICCPL's clients requested that the company lower its pricing or risk losing the contract to either a new in-house PR department or a small competitor that was offering a similar service at half the price. ICCPL refused to lower its price and, in June 2019, the client announced its plan to cancel the contract. ICCPL was analyzing all data for client satisfaction and loyalty to determine what went wrong. Should the company attempt to retain this important client? If so, what strategy can the company use?
In January 2022, Maha Research Labs Private Limited (MRL) needed to boost its sales force effectiveness (SFE). Due to the COVID-19 pandemic, MRL experienced losses in sales revenue and saw dwindling profits through 2020 and 2021. The pandemic had changed the sales ecosystem of the pharmaceutical industry, with many physicians and retailers now preferring online sales presentations. MRL's managing director was concerned about the increased marketing and selling expenses that were affecting the company's profitability, and he had identified gaps in the company's sales process, performance, and SFE. The managing director proposed investing ₹40 million for the implementation of an SFE program, and he had one week to convince his team that this investment would create a smarter, more efficient sales force, restrain operating costs, and generate much-needed profitability for MRL.
In late 2019, LVMH Moët Hennessy - Louis Vuitton SE (LVMH) , a luxury goods empire, made an aggressive bid to acquire Tiffany & Co. (Tiffany), in an attempt to expand LVMH's product portfolio and customer base. This move was consistent with the specialty of LVMH's chief executive officer-making hostile acquisition offers. The chief executive officer of Tiffany needed to consider whether the acquisition was in the best interest of Tiffany's existing shareholders and whether the terms of the current offer maximized the value of Tiffany.
lebua Hotels & Resorts, based in Bangkok, Thailand, and headed by chief executive officer Deepak Ohri, is a much awarded luxury hotel chain. Since the early 2000s, it exposed the traditionally slow-moving luxury hospitality industry to a slew of path-breaking innovations. Before the COVID-19 pandemic, Ohri had taken unorthodox paths to defining luxury hospitality. However, as the pandemic began to ebb, he had to convince the industry of his vision of what luxury hospitality was and should continue to be. His positioning strategy for lebua had been very effective, and having won numerous awards in the luxury category, Ohri was contemplating, with his executive team, the next level of innovations needed to bring the company to the top of its post-pandemic peer group.
By the spring of 2021, My Sisters’ Place, a safe, welcoming, and inclusive support centre for women in London, Ontario, had welcomed countless women to Buchan House, a historic Victorian mansion located in downtown London, that had been generously donated by a local family. While it had become a safe haven for so many people in the community, the building’s age and heritage status also meant frequent and high maintenance costs, and the recent roofing repair bill was just another item on a long list of expenses. With strong community support, My Sisters’ Place had many plans for future programs and initiatives, but the organization’s manager was feeling a little overwhelmed by mounting financial needs, including the unexpected roof repair cost. As the manager of a not-for-profit social enterprise with limited funding, she understood that proceeding with the repair would translate into a painful cut somewhere—a reduction in services or in staff hours. Both would heavily impact the vulnerable population the organization was designed to serve, but the manager had to make a choice.
This B case, set in summer 2022, was designed as a companion to "Netflix: A Creative Approach to Culture and Agility," a case set in 2018. The purpose of this brief document is to unlock a discussion around how the Netflix culture can be used to weather new challenges facing the company: rising competition, economic contraction, and declining subscribers.
In January 2022, Microsoft announces its acquisition of the video game company Activision Blizzard, in a deal valued at $68.7 billion, which would make Microsoft the world's third largest video game company. The deal came as Activision Blizzard faced gender pay disparity and sexual harassment allegations.
Lucia Fargolo is a dynamic high potential who joined FoodCo - a global fast moving consumer goods (FMCG) company at the beginning of their digital transformation journey. After a promotion to department head, Lucia is preparing the global Social Media Marketing strategy. The implementation should start be piloted with a few brands. While Lucia is planning for the launch of the pilot with the brand category managers, there is however a hiccup: one seasoned brand manager seems to be totally off-board with Lucia's plan. He doesn't even show up for the strategy workshop she organized. What should Lucia do now? The company, all names, characters, and incidents portrayed in this case are fictitious. No identification with actual persons, places, companies, and products is intended or should be inferred.
Ye Ji had a dream: to build a unicorn enterprise. Ji, a serial entrepreneur in his forties, had the experience of setting up three businesses as an entrepreneur. From 2010 to 2014, he owned and managed Dalian Lingdong Technology Development Co. Ltd. (Lingdong), which specialized in developing e-commerce systems. From 2014 to 2017, he was the agent for Baidu Waimai’s Dalian operations. In 2017, he set up Flashfood.Shop, a company providing office workers with affordable and convenient fresh meals, twenty-four hours a day. However, Flashfood.Shop was almost brought to a halt by the COVID-19 pandemic in 2020. By April 2021, Ji had yet to realize his entrepreneurial dream of building a unicorn enterprise. The time had come for him to make a decision. Should he stick with Flashfood.Shop’s operation and wait for a turnaround? Should he close Flashfood.Shop and return to Lingdong, a business with which he was more familiar? Or should he start over with a new venture? Ji needed to seriously consider how to choose his next step.