The case focuses on the growth of electric vehicle (EV) market in China and the emergence of BYD as a major player aspiring to gain a significant foothold in global EV markets. The case traces the growth of the industry in China, identifying factors that have contributed to the rise of Chinese companies in this industry. In doing so, it offers a rich portrait of the industry landscape encompassing contextual factors, including the role of government and governmental subsidies to the industry, the intensity of competitive rivalry shaping the race for Chinese market share, and the nature of buyers and how their demands have forced Chinese companies to hone their skills in design and value engineering, which can be used to mount an assault in global markets. After providing a broad discussion of the industry, the case delves deeper into the strategic choices made by BYD as it rose to the top ranks of global players in units produced. The case closes with broad questions about the directions that BYD could pursue as it seeks to conquer advanced country markets from its China homebase. In doing so, the case sets the stage for debate on issues relating to transferability of home-grown advantages, the entry barriers that they will confront in markets such as the United States, and ways in which the barriers can be overcome.
Nordipack A/S, a Danish packaging manufacturer, has been facing financial difficulties with declining profits and modest revenue growth and the family-owned business was recently forced to let the private equity firm Tora PE Partners invest in the firm to raise new capital and to help turn the negative financial performance around. After Tora PE Partners acquired a stake in Nordipack, the PE fund initiated a major restructuring, including appointing a new CEO and CFO. The new CFO, Alex Pontoppidan, is tasked with creating financial transparency across product markets, regions, and customers to inform the future strategic direction of Nordipack.
Ashish and Ranu Surana, a husband and wife team and co-owners of Go Pure Ice Cream ("Go Pure"), had managed to turn their passion for developing and selling fruit-based ice cream into a successful business. Having crossed the milestone figure of INR 10 million in sales with their network of 20 franchisees, mostly in Tier 2 and 3 cities, they dreamed of taking the Go Pure brand to the national level, which would require them to launch in metro and Tier 1 cities. However, they knew that this was not going to be easy. Managing existing franchisees in terms of their adherence to standard operating procedures was proving a challenge, as some franchisees were neglecting to wear headgear or gloves or not using branded cups. The founders were worried that these small but significant lapses were diluting the brand. Their current franchise model involved charging franchisees a once-off franchisee fee and billing them on an ongoing basis for the products they delivered. The Suranas wanted to identify the correct strategy to make Go Pure a national brand, but were having trouble selecting the right approach. The first option they considered was trying to get the right franchisees on board. If they could achieve this, those franchisees could act as influencers for them in prime locations in metro and Tier 1 cities, making their brand look fantastic at the national level. The second option they considered was to continue to expand in Tier 2 and 3 cities and to try to become an aspirational brand for the majority of urban and rural Indians. The other option they were looking at was getting an infusion of venture equity and opening professionally managed, company-owned, company-operated outlets in metro and Tier 1 cities. They engaged the services of a brand consultant to help them understand how their brand was perceived and valued in the minds of their target audience and to advise them on how to leverage this information to fulfill their dreams.
The two-part case study discusses the challenges faced by the two talented professionals in their respective careers and the influence of mindfulness on their growth and development. Case A focuses on mindfulness concepts applied to help unlock talent while Case B builds on the former case of mindful career development but introduces the additional role of mindful supervision in talent management. This case also focuses on how mindfulness can support the organisation in building a talent pipeline and succeed in the 'war for talent'. In Case A, Astrid was newly promoted to the Head of Marketing in her company's head office in Spain. Moving over from Denmark, she continued to perform well in the new strategic role and was selected to the talent pool for future senior leaders. However, her straight-talking style ruffled the feathers of local co-workers. Case A explores basic questions that are relevant to career managers like: how can one use mindfulness to better unlock their talents and progress in their careers? In Case B, Munn was a young commercial analyst in Singapore who aspired to become a business leader. His track record of good work performance landed him in the talent pool for young future leaders and he was offered the option of choosing between a safe or a risky career track. Fortunately for Munn, his talent pool mentor was an experienced leader who was open to discussing his concerns and providing mindful support. Case B explores not only how mindfulness can unlock the talent of a person, but also provides insights into questions relevant to experienced leaders like: "How can leaders' mindfulness unlock the talent of their subordinates?" and "How can mindfulness help leaders build a strong talent pipeline for the organisation?"
The two-part case study discusses the challenges faced by the two talented professionals in their respective careers and the influence of mindfulness on their growth and development. Case A focuses on mindfulness concepts applied to help unlock talent while Case B builds on the former case of mindful career development but introduces the additional role of mindful supervision in talent management. This case also focuses on how mindfulness can support the organisation in building a talent pipeline and succeed in the 'war for talent'. In Case A, Astrid was newly promoted to the Head of Marketing in her company's head office in Spain. Moving over from Denmark, she continued to perform well in the new strategic role and was selected to the talent pool for future senior leaders. However, her straight-talking style ruffled the feathers of local co-workers. Case A explores basic questions that are relevant to career managers like: how can one use mindfulness to better unlock their talents and progress in their careers? In Case B, Munn was a young commercial analyst in Singapore who aspired to become a business leader. His track record of good work performance landed him in the talent pool for young future leaders and he was offered the option of choosing between a safe or a risky career track. Fortunately for Munn, his talent pool mentor was an experienced leader who was open to discussing his concerns and providing mindful support. Case B explores not only how mindfulness can unlock the talent of a person, but also provides insights into questions relevant to experienced leaders like: "How can leaders' mindfulness unlock the talent of their subordinates?" and "How can mindfulness help leaders build a strong talent pipeline for the organisation?"
This case asks how startup founders make scaling decisions in light of their priorities for their business and for themselves. Otto was a technology company that applied artificial intelligence technology to sales. It deployed natural language processing to find sales targets for companies, write messages for those targets, and send them over email, social media, and other means. Otto's automated sales outreach was personalized at scale and improved results for its clients. Early in 2024, its founders had to decide how to scale their business. They had three options: they could focus on business-to-business sales for individual clients, which posed the specific challenge of growing while working with large customer organizations; they could concentrate on the financial services field, in which they sourced deals for private equity companies and investment banks; or they could sell Otto to a larger sales firm.
BOE Technology Group Ltd. (BOE) was a leading semiconductor display company worldwide. This case study examines BOE’s journey from facing near bankruptcy to becoming a major player in the display industry and subsequently transitioning into the Internet of Things (IoT) space. The company leveraged effective knowledge management to streamline resources; accelerate knowledge sharing, flow, and application; improve internal management and operational efficiency; mitigate the impact of industry cycles; enhance profitability and innovation capabilities; and support development at each stage. Meanwhile, the firm also faced many challenges. How could BOE further upgrade its capability and transform into a leader in the IoT age?
In March 2024, Boeing Company’s (Boeing) chief executive officer, Dave Calhoun, and chair of the board, Larry Kellner, announced their departure from the company by the end of 2024. Their resignations came in part owing to several safety issues experienced by Boeing’s 737 Max aircraft, and the decline of Boeing's market capitalization owing to internal and collaborative problems with suppliers like Spirit AeroSystems and regulators. Experts advised reintegrating Spirit AeroSystems with Boeing and considering filing for bankruptcy for the commercial division or nationalizing. How can Boeing resolve both leadership and operational challenges? Should it reintegrate Spirit AeroSystems? What strategic choices can Boeing pursue?
<div style="font-size: 0.94em; line-height: 1.4;"><p align="justify">This case examines the innovation path in the entrepreneurial journey of Liu Feng, founder of Nanjing Kuickwheel Intelligent Technology Co., Ltd. (Kuickwheel), a high-tech company established in 2014 in China’s Jiangsu Province. Aspiring to become a provider of short-distance travel solutions with advanced software and hardware, Kuickwheel was committed to building a user-preferred travel mode with a 5 km range. In 2022, Liu was considering the best way of addressing intrapreneurship processes to develop Kuickwheel’s next generation of products to take advantage of the opportunities presented in the smart travel market. Liu was a serial entrepreneur and had created several previous businesses. How could this experience help him identify and realize the next electric scooter opportunity?
The case traces the 25-year-long journey of SELCO (Solar Electric Light Company) from its inception in 1995 to the onset of the COVID-19 pandemic in 2020. SELCO's aim was initially to provide solar home lighting systems for India's impoverished rural communities. After the success of this phase, SELCO's first phase (SELCO 1.0),the organization, under founder Harish Hande's leadership, began to explore how it could better serve the communities it was helping. This led to SELCO 2.0, which focused on creating livelihood opportunities through solar-powered appliances. SELCO realized that it had the potential to do more. It evolved further, progressing to SELCO 3.0, which strove to deepen its social impact with SELCO Foundation and the development of a unique SELCO ecosystem. The case explores how for-profit social enterprises such as SELCO evolve with time, how the landscape of the field they work in changes, and how their success is often determined by multiple factors: a unique organizational culture, exceptional leadership, and an on-ground understanding of real issues. The case questions how an organization like SELCO should proceed as it tries to apply the SELCO model in new locations, and how the SELCO culture can be preserved as the leadership changes.
Phumlaphi Rita Zwane, founder of Busy Corner, a thriving Shisanyama (African barbeque) business in Thembisa, South Africa, faced a pivotal decision amid the COVID-19 pandemic. Motivated by aspirations for business expansion and the pursuit of new opportunities, Zwane established a company-owned restaurant in the Mall of Thembisa. However, insufficient consideration of crucial factors during the decision-making process led to an alarming debt of $825,971, as of February 18, 2023, posing a significant threat to the business's survival. At this juncture, Zwane grappled with the dilemma of whether to close, sell, or franchise the Thembisa Busy Corner location, underscoring the critical need for a strategic resolution to secure the future of her entrepreneurial venture.
In June 2021, Mumbai-based WhatKnot Wedding Photography faced a critical decision between pursuing high-value celebrity weddings or maintaining their focus on mid-size clients. A potential celebrity wedding contract posed a significant opportunity for both revenue and exposure. However, this venture required extensive senior management involvement, redirection of resources, and potential strain on existing client relationships. The company's co-founders held opposing views: while one favoured consolidating their position in the mid-size market, prioritizing stability, and client relationships, the other advocated for pursuing high-value contracts to gain prominence and higher revenue. The dilemma highlighted the trade-off between pursuing high-value opportunities and maintaining existing business models. This decision would shape the company's future direction and market positioning, with implications for both short-term gains and long-term sustainability.
Montecarlo Limited (MCL), a 25-year-old infrastructure and construction company in India, had invested in building effective human resources (HR) processes and a better employee experience. While it was unconventional for companies in this industry, whose outlook generally favoured production and profitability, to focus on these issues, MCL had endeavoured to create not only an effective training function, but also a culture of learning and development that empowered its employees to become better professionals and individuals. Given the nature of the industry, such efforts posed challenges in understanding and implementation. In January 2021, the company's senior vice-president of HR wondered both how this focus on employees would help MCL and whether the company should continue to invest in its people and in building a culture of learning. If it did continue, how could it adjust its training process to make the learning and development process more effective?
This case set uses the example of Supreme Court of the United States (SCOTUS) Justice Sonia Sotomayor to discuss issues of communicating identity at work and to explore possible options for impression management over the course of one's career. As a law student, attorney, and lower court judge, Sotomayor leaned into her Latina identity, often referencing it as an important part of who she was. When then President Barack Obama nominated Sotomayor for SCOTUS, she faced scrutiny over past comments, some identity related, that were construed to be evidence of judicial bias and that, in the eyes of some, made her unfit for the job. Sotomayor is faced with various options as to how she should respond in her nomination hearings before Congress. This case recounts Sotomayor's early life, education, and career history, as well as the controversy surrounding her nomination. Opponents were disturbed by her "wise Latina" comment, interpreted as Sotomayor advocating for individuals' past experiences to shape their judicial decisions. This case offers an overview of conversations about Sotomayor in the political, legal, and public arena leading up to her nomination hearings. This case set examines the choices that many professionals, particularly those who are underrepresented in a professional space, face at various career stages when managing their identities at work. To what extent should individuals adjust their self-presentation if they are receiving signals of disapproval? Might identity-communication strategies vary depending on one's career stage? Students have an opportunity to proactively ponder how they want to present themselves at work while uncovering the benefits and costs of trying to merge aspects of their authentic selves with expected professional standards. This case series would be appropriate in courses on gender and leadership or ones about diversity, equity, inclusion, and belonging (DEIB) more broadly. The cases could also be used in a leadership communication course to discuss how individuals communicate aspects of themselves in professional settings.
This case set uses the example of Supreme Court of the United States (SCOTUS) Justice Sonia Sotomayor to discuss issues of communicating identity at work and to explore possible options for impression management over the course of one's career. As a law student, attorney, and lower court judge, Sotomayor leaned into her Latina identity, often referencing it as an important part of who she was. When then President Barack Obama nominated Sotomayor for SCOTUS, she faced scrutiny over past comments, some identity related, that were construed to be evidence of judicial bias and that, in the eyes of some, made her unfit for the job. Sotomayor is faced with various options as to how she should respond in her nomination hearings before Congress. This case, a follow-up to "'A Wise Latina': Sonia Sotomayor's Journey to the Supreme Court (A)" (UVA-OB-1429), reveals how Sotomayor framed her identity to establish common ground and also how she navigated criticism about identity expression. This case set examines the choices that many professionals, particularly those who are underrepresented in a professional space, face at various career stages when managing their identities at work. To what extent should individuals adjust their self-presentation if they are receiving signals of disapproval? Might identity-communication strategies vary depending on one's career stage? Students have an opportunity to proactively ponder how they want to present themselves at work while uncovering the benefits and costs of trying to merge aspects of their authentic selves with expected professional standards. This case series would be appropriate in courses on gender and leadership or ones about diversity, equity, inclusion, and belonging (DEIB) more broadly. The cases could also be used in a leadership communication course to discuss how individuals communicate aspects of themselves in professional settings.