There is one thing that virtually every organization-whether it's a bank, a tech start-up or a hospital-has in common: a desire to reach its full innovative potential. The question is, how is this achieved? In this article-an excerpt from his book, The Management of Innovation-the author shares eight of the most important elements and principles for leaders to consider when aiming to optimize innovation for their organization. The first four relate to the use of intellectual property (IP) for effective management of the technologies developed by an organization; while the other four focus on the drivers of innovation both inside and outside of a firm.