In May 2022, Praneet Agarwal, Shashank Patidar and Shaurya Joshi-founders of WeSkill, a live, online "extracurricular" learning platform for children below the age of 14 years-were contemplating ways to sustain their business going forward. The venture, which had been launched in September 2020 when the entire world was fighting COVID-19, had traversed multiple twists and turns. The team had worked hard and enjoyed some success during the COVID-19 pandemic. However, as the impact of the COVID-19 pandemic waned, challenges began to mount. The case documents multiple issues that arise when creating a platform start-up and sustaining it over a long period. It also examines why start-ups that experience initial success may not sustain operations as time progresses.

The case is about Ashok Kumar Pandey, the principal of Ahlcon International School (AIS) in Delhi. The school was established in 2001. Pandey joined the school as its principal in 2003 and held the position until 2019. This period coincided with the rapid expansion of the school in terms of infrastructure and student enrolment, as well as in terms of accolades and awards. The school became well known for Pandey's academic leadership and various initiatives to support and encourage teacher development. Pandey had asked for teachers' feedback on various activities the school had undertaken for their overall development. After analysing the feedback, Pandey contemplated what the best way to move forward was.